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Popular Articles
GEARS Staff
GEARS Staff
GEARS Staff
GEARS Staff
Twenty-two years ago, I walked into ATRA looking for work. Lance Wiggins was the Technical Director and gave me the opportunity to work on the ATRA hotline as...
Just before this year’s Expo kicked off, ATRA President Jim Rodd predicted that the 2015 Expo would be the best one ever.
Was he right? Was Powertrain 2015...
GEARS Staff
For over a year now, we’ve all clamored for normality. We’ve either secluded ourselves in our homes (including working from home), had to wait in...
The most successful managers and technicians in the automotive industry are fully aware of the need for continued training, to prevent being blindsided by...
GEARS Staff
GEARS Staff
In today’s fast-paced technical landscape, the world of transmission repair, diagnostics, and powertrain systems demand continuous learning and strong...
My staff and I were discussing job assignments and “Role Descriptions” of what they were paid to do. I asked the office manager, “What is the purpose of...
GEARS Staff
GEARS Staff
GEARS Staff
GEARS Staff
GEARS Staff
GEARS Staff
James is 72, a retired factory worker living in Ohio. His granddaughter, Maria, hustles as a waitress while juggling college classes in Miami. Across the...
GEARS Staff
GEARS Staff
“How’s life?” It’s not uncommon to have friends ask this question when they haven’t seen you in a while. What’s your answer today? How’s “it”...
GEARS Staff
GEARS Staff
Technicians are like electricity; they take the path of least resistance during their diagnostic process. The easiest way to gather information is with the...
GEARS Staff
GEARS Staff
GEARS Staff
In this issue of Keep Those Trannys Rolling, we are going to take a look at a 2004 Acura TSX experiencing torque converter clutch issues. This 2004 Acura TSX...
GEARS Staff
GEARS Staff
The Torque Converter Rebuilders Association (TCRA) Annual Seminar and Meeting is just around the corner, and this year promises to be one of the most...
GEARS Staff
There are many great business coaches in our industry. Many of them have come from the General Repair universe. With that said, like AAMCO, I have seen many...
FACT: I’m not an expert on transmissions. Never really saw one until I spoke at Expo a few years ago.
FACT: I am an expert on people. I’ve spent a lifetime...
GEARS Staff
The 2019 ATRA annual Golf Tournament got off to a cool start Thursday morning in Las Vegas. Frost on the course delayed eager golfers from the scheduled 8:00...
GEARS Staff
GEARS Staff
GEARS Staff
Our industry recently lost an icon. Maylan Newton passed away on January 26th. His name is synonymous with excellence in management and sales training through...
GEARS Staff
GEARS Staff
GEARS Staff
As anyone who knows me can tell you, I love my job. I enjoy working with people from all around the world and I’m proud of what we do here at ATRA. But every...
GEARS Staff
Welcome to Powertrain EXPO 2025, and what better place to kick it off than beautiful San Antonio, Texas!
This year represents more than just a new event —...
GEARS Staff
Every year around this time, students all across the country are finishing school and venturing out into a new phase of life as a working adult. I think of...
GEARS Staff
The use of “additives” in ATF has been an ongoing discussion since I started working in the automotive lubrication business in the 1980s. Before 1985...
As I write this article, I can’t help thinking about Larry Bloodworth. Larry passed away last January 29th at age 70. He was a pioneer in bringing the...
GEARS Staff
Things have changed a lot in our industry over the years, but one thing that has not changed is the desire to give our customers a transmission that is a more...
You arrive at work before your coworkers and you don’t have a key to the shop. You aren’t the one in charge; you aren’t even on the clock yet. It’ll be...
GEARS Staff
GEARS Staff
I’d like to welcome everyone who made it to ATRA’s Expo 2016. This is our first time at the Paris Hotel and Casino, on the beautiful Vegas Strip. Its prime...
Many people today are chasing after the wind. We want more – more money, more influence, more comfort, more control. We throw ourselves into our jobs...
GEARS Staff
GEARS Staff
ATRA’s POWERTRAIN EXPO, was held last month in San Antonio, Texas. It’s the premier event for our industry, providing access to technical and management...
GEARS Staff
She came back again and said, “There’s still a problem that happens around 60 miles per hour.” You’ve already checked the transmission three times. All...
GEARS Staff
GEARS Staff
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed elsewhere in the magazine and are charged...
GEARS Staff
My millennial cousin, Laura, works for a well-known consulting firm that transitioned to remote work during the Covid 19 pandemic. Originally from the Bay Area...
As the calendar turns to 2026, a stillness descends upon ATRA – not one of conclusion, but of transition. For decades, Rodger and Diane Bland, you have...
GEARS Staff
GEARS Staff
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed elsewhere in the magazine and are charged...
GEARS Staff
San Antonio, Texas, was once again the center of the transmission industry as professionals from across the globe gathered September 3–7 for the ATRA...
GEARS Staff
If you’ve been in the transmission business for more than five minutes, you already know stress is as much a part of shop life as torque converters and...
“How are you doing?” If you’re like me, you probably responded, “I’m good,” or “I’m fine,” even when reality feels far from it. Sometimes...
GEARS Staff
GEARS Staff
For clients approaching 65 years of age, navigating Medicare plans could be daunting. However, as an advisor navigating Medicare plans for my clients is...
“The best way to predict your future is to create it.” – Abraham Lincoln
If you ever find yourself rolling through Kennewick, Washington and you...
GEARS Staff
GEARS Staff
The powertrain industry is no longer just “evolving”— it has reached a critical pivot point where technology and management must merge to survive. As the...
2024 has proven to be great for markets thus far. The year-to-date (YTD) return for the S&P 500 index as of the most recent market close is approximately...
It’s an honor for me when my clients refer their children to me. Jason Albert has been my client since 2014. Throughout the years, his family has...
GEARS Staff
GEARS Staff
GEARS Staff
With this year’s POWERTRAIN EXPO right around the corner, I can’t help thinking about teamwork. Every year, I marvel at how ATRA’s IBO and GEARS Magazine...
GEARS Staff
GEARS Staff
Marcus Lemonis is a successful entrepreneur. He is the CEO of Camping World, Good Sam Enterprises, and Bed Bath & Beyond. He also stars in a TV reality...
GEARS Staff
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