So far, it’s been a great year for ATRA, and I see a bright future ahead. But before I get into why the future of ATRA and the industry looks so bright, let me acknowledge a few...
The official publication for the largest automatic
transmission rebuilder's association in the world
Featured Articles
I recently received a call from a friend, Pat, who runs a transmission remanufacturing company. He was frustrated as he said, “Man, Dennis, we have got these 8L90s that we can’t...
Just when one thinks they have a handle on all of the weird stuff that happens in the world of transmissions, in rolls an issue you have never seen. With the number of new...
When a vehicle comes into your shop with multiple codes, it is usually tricky to figure out where to begin. Sometimes electrical and mechanical faults are so substantial and evident...
Let’s face it. They don’t make people like they used to! It seems like all aspects of life have been touched by this simple truth. Therefore, we can’t expect parts to be made as...
From the 30 minutes I was lucky enough to visit with 24-year-old Miss Terra Malson, I could tell she loved our industry. Since 2017, Terra has been the sole transmission builder at...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about business and life challenges.
As we approach football season, I’m...
My millennial cousin, Laura, works for a well-known consulting firm that transitioned to remote work during the Covid 19 pandemic. Originally from the Bay Area of California, she...
Did you know that as a locally owned transmission repair shop owner, you have a significant competitive advantage when it comes to marketing your shop? And, if you do it right, you can...
Today’s top and most lucrative companies are often owned or run by leaders under age 35. Millennials start enterprises at younger ages than previous generations – an average...
