Dennis Madden

Dennis is ATRA’s CEO, the publisher of GEARS Magazine, and one of its most prolific writers. In fact, he had a byline in the very first issue of GEARS. Dennis got his start over 40 years ago, first as an R&R technician and later as a rebuilder. Later, he went to work for an AAMCO center, where his employer recognized his talent and recommended him for a position on the AAMCO technical hotline. From that, Dennis quickly realized how much he enjoyed helping technicians and shop owners improve their business skills. He joined ATRA in 1989, first as a technical specialist, working the phones and writing bulletins, and later as technical director. He took over as CEO in 2001. Over the years, Dennis has written five books — available through the ATRA BookStore — and has won 15 IAMA awards for technical and business writing. And he was instrumental in creating ATRA’s What’s Working program, designed to help shops become profitable in today’s changing business climate.