The powertrain industry is no longer just “evolving”— it has reached a critical pivot point where technology and management must merge to survive. As the CEO of ATRA, I have seen our community weather many storms, but the horizon we are looking at now is perhaps the most exciting in our history. That is why I am thrilled to officially announce that registration is now open for ATRA’s Powertrain Expo 2026, from August 26–30 at the San Antonio Marriott Rivercenter on the historic River Walk.
This isn’t just another trade show; it is the world’s largest gathering of transmission professionals, designed to provide high-octane growth. We moved the dates this year to ensure you can level up your career and gather the tools you need before the Labor Day weekend. This is your invitation to stop working in your business and start working on it.
A New Era of Technical Mastery
The “Future is Here”. It is arriving in the form of complex 8, 9, and 10-speed transmissions that require a new level of precision. Our world-class technical training is designed to keep you ahead of the curve. We aren’t just talking about theory; we are providing deep-dive diagnostics for the units sitting on your benches today. Wait until you see the breakout sessions we have for you on Friday!
Furthermore, this year we are expanding our reach with an extended Spanish Technical Track. We believe that every professional, regardless of their primary language, deserves access to the industry’s best education.
The Intelligence Revolution: AI in the ATRA Community Forum
One of the most anticipated aspects of our 2026 curriculum is the integration of Artificial Intelligence (AI). For many, AI feels like a distant concept, but at Expo, we will show you how to use AI to streamline your shop today. In fact, you already have access to it in the ATRA Community Forum! From automating technical answers through our ATRA Technical database to diagnostic workflows, this technology is a competitive edge you can’t afford to ignore.
Management: Creating A Winning Culture
While technical skills get the cars out the door, culture keeps the doors open. This year’s Management theme, “Creating A Winning Culture,” addresses the single greatest challenge shop owners face: finding and keeping the right people. A winning culture isn’t an accident; it’s a strategy.
The Industry’s Largest Trade Show Floor
Beyond the classrooms, you will experience the massive trade show floor— the largest in the industry. This is your opportunity to get hands-on with the latest tools and diagnostic equipment. Meet face-to-face with industry-leading suppliers who are ready to help you solve your most persistent problems. Many of our vendors offer exclusive, Expo-only deals that can save you thousands on the equipment you’ve been eyeing.
Networking and the “Work Hard, Play Hard” Mentality
We believe that the best learning often happens in the hallways and at the bar after the sessions end. Our global networking opportunities are legendary. You’ll have the chance to attend the WIT (Whatever It Takes) Reception for a night of food, drinks, and camaraderie, building lasting partnerships with peers from around the globe.
San Antonio provides the perfect backdrop for this balance. The vibrant culture of the River Walk offers worldclass dining and rich history just steps away from our venue. We encourage you to bring the family and enjoy the atmosphere of our new hometown.
Secure Your Spot Today
The clock is ticking. Don’t wait until the room blocks are full. The Powertrain Expo is the most anticipated event of the year because it delivers tangible results. Don’t get left in the dust while your competitors are gaining the technical and management insights they need to dominate the market.
Join thousands of your peers in Texas this August. Secure your pass now and prepare for the ultimate industry experience.
Register today at POWERTRAINEXPO.COM.
