This September, our industry came together in vibrant San Antonio, TX, for the 2025 Powertrain EXPO—and what a week it was! From the moment the first seminar...
From the CEO
So far, it’s been a great year for ATRA, and I see a bright future ahead. But before I get into why the future of ATRA and the industry looks so bright, let...
As time flies, so do the needs of the industry and the projects for the ATRA team. Most recently, we’ve worked on providing training for students at...
The term “Advanced Basics” may seem like an oxymoron (which it is), but it’s no odder than statements like fully empty, only choice, liquid gas, or even...
For two years, you’ve had reminders for social distancing and felt the sense of panic after realizing you had forgotten your mask as you approached the local...
After a long, hard, day it’s nice to relax and enjoy a beautiful sunset. The sunsets here in Oxnard, California, are stunning, and watching them is a great...
Last July , I shared the news about ATRA moving to san Antonio, Texas. Actually, and more specifically, China Grove. Never heard of it? Sure you have. It’s...
There we were, Wednesday, October 13th, 2021. By all accounts, it felt about the same as any other Powertrain Expo setup morning, although we knew it wasn’t...
My wife, Jenn, and I, recently sold our home of over twenty years. It was a tough decision because just about everything of meaning happened in that house. It...
ATRA’s Powertrain Expo is only two months away, and I can’t wait to see my friends and colleagues. Each year, we hold a Member meeting, where we share...
For over a year now, we’ve all clamored for normality. We’ve either secluded ourselves in our homes (including working from home), had to wait in...
If you’ve been around long enough, you’ve notice trends and styles that fade away only to change back years later. Fashion is a good example. If you keep a...
Like so many, perhaps including you, I dabble on social media and chat with friends and colleagues. Even more so during the COVID pandemic, since seeing...
If you’ve ever studied business management or have gone to any type of business or motivational training, you’ve most likely heard some of these tired, old...
Here we are, almost a year from the start of the COVID-19 pandemic. Wearing a mask to a grocery store is commonplace, and we see many other examples of the...
We’ve all heard the old adage, “The only thing constant is change.” We’ve heard it so much that many of us have stopped listening to it. Or we might...
You don’t need me to tell you about the struggles and challenges we’ve faced with the COVID-19 pandemic; its front and center and apparent to everyone. But...
2020 is a year that most of us will never forget. It reminds me of the opening paragraph from Charles Dickens’ classic historical novel, A Tale of Two...
I’m writing this from my office at ATRA, a complex that was once bustling with activity. I say, once bustling because to comply with the order imposed by...
Over the past couple of years, we’ve looked into ways to get new people into the industry. There are technical services, organizations, and automotive...
