Imagine a workplace where every team member is equipped with tools to turn vision into reality, where teams are empowered to thrive, and where growth is not...
July - 2025
Not long ago, I wrote a book on the 8F35. Shortly after the book came out, a good friend of mine called me and said his Ford Transit van had a transmission...
The Allison 1000 and 2000 series transmissions were introduced in 2001 for GM vehicles and 1999 for non-GM applications. The 1000/2000 series units quickly...
Power steering and the pumps that allow the hydraulically assisted power steering we have become accustomed to first appeared in 1938 on large trucks. Patented...
In the second installment of this AI series, we’ll look at how AI can assist you in diagnosing problems. Think of all the times a customer has come in...
Building most six-speed units has become routine. Your diagnostician hands you a work order with the symptoms, findings, and recommendations. Then, you develop...
Sales Expert Don Hutson, a former keynote speaker at ATRA’s Expo, says, “There are very few business problems that cannot be solved by more sales.”
True...
With this year’s POWERTRAIN EXPO right around the corner, I can’t help thinking about teamwork. Every year, I marvel at how ATRA’s IBO and GEARS Magazine...
James is 72, a retired factory worker living in Ohio. His granddaughter, Maria, hustles as a waitress while juggling college classes in Miami. Across the...
“You can’t buy the kind of experience that comes from years behind the wheel or under the hood.” – Ford v Ferrari (2019)
In a town like...





