GEARS Magazine was formed in 1992 as the voice of ATRA for the transmission aftermarket industry.
It started as a tabloid sized publication with its main purpose to promote ATRA’s annual tradeshow and was produced three times per year. Since the early years, GEARS has become an internationally acclaimed AWARD WINNING publication and is a constant source of reference material pertaining to our industry.
Now published ten times a year, GEARS is the place to go for answers to technical and business questions. There are always several in-depth articles in each issue written by leading authorities on technical subjects. In addition, you’ll find tips on sales techniques, legal pitfalls, insurance hazards, financial management, shop safety, environmental regulations, employee relations and other business topics.
Also like ATRA, GEARS represents all facets of the transmission aftermarket and welcomes articles submitted from within the industry. GEARS considers all submitted articles for publication that contribute positively to the welfare of the transmission industry.
If you’d like to submit an article to GEARS Magazine, include background information about the author and contact information where he/she may be reached. To submit an article, please email our EDITOR.