In the face of unprecedented challenges during the pandemic, ATRA has seen remarkable transformations, and each development represents a significant “plus”...
October/November - 2023
When I was a young man in the early eighties, I was told the following wise words by a gentleman whose age I now reflect (Old): “Why is there never time to...
In this article, we will discuss harmonic vibrations in automotive drivetrains. While inherent in drivetrain operation, uncontrolled vibrations can lead to...
By now, most major shops have had enough exposure to 6L80 transmissions to realize that they will be around for quite some time, providing plenty of work...
Allison transmissions are some of the toughest and most reliable transmissions produced worldwide. The Allison 1000 and 2000s are used by various manufacturers...
Welcome to this edition of “Clash of the Classics”. This month we’ll compare and contrast two titans in the Classic Truck world, the 1956 Ford F100...
One of the greatest sales trainers of all time said, “You can get everything you want in life if you just help enough other people get what they want.” –...
ATRA’s University Project isn’t a place or even a thing. It’s a concept for advancing the transmission-repair industry — as a whole. This includes not...
In the high-octane automotive world, one name has roared through the ages with the power of a supercharged engine – Jimmy Rodd. For decades, he’s been...
Traveling has picked up in the last couple of years, so have travel costs. However, it is always good to travel when you can. As business owners, traveling...
“Quality is not an act; it is a habit.” – Aristotle.
In the heart of California’s picturesque Placerville, where the rolling hills hide small...
