One of the coolest things about working in a transmission shop is that you’ll get to see, and hopefully, work on some pretty iconic rides from time to time...
In March as I read the line-up for this year’s SXSW (South by Southwest) music event in Austin, Texas it made me think of the Powertrain Expo. No, they...
Up Your Business is an exclusive GEARS Magazine feature where I share stories, insights, and reflections about business and life. This article is a fitting way...
In the last issue of GEARS, I talked to three students about their experience with the automotive industry and what ATRA can do to help them with a career...
While you might not be planning a wedding, if you’re considering a major purchase of any kind, it might be prudent to run a financial ratio analysis first...
3….2….1…. Liftoff! A rocket launch is an exciting event, as is launching a new business. Just as many hours of hard work and research go into...
A new friend asked me recently, “Where do you find your inspiration”? As per my usual method of communication, the truth spewed out. My answer was simple...
Automatic transmission fluid (ATF) is a specific type of transmission fluid used in vehicles with self-shifting or automatic transmissions. It is usually...
If it’s correct to refer to cyberspace as a place, the internet is a wonderful place. It’s filled with information, funny videos with cats jumping on...
I had a conversation with one of my best clients that stopped me in my tracks – not because it was unusual, but because it revealed something he’d...
Did you know that as a locally owned transmission repair shop owner, you have a significant competitive advantage when it comes to marketing your shop? And, if...
“I refuse to join any club that would have me as a member.” – Groucho Marx
Welcome to the Worldwide Transmission Fellowship Club, or as I affectionately...
Part one of this series focused on creating a business culture. That is, “Why are you in business, and what do you provide for your customers? ” It’s an...
ATRA’s University Project isn’t a place or even a thing. It’s a concept for advancing the transmission-repair industry — as a whole. This includes not...
Women are awfully amazing beings. Women can grow an entirely new human inside of themselves. They muster through excruciating pain to bear that child, and then...
Learning how to read charts and graphs is important. So much so that when I was preparing for the General Management Admissions Test (GMAT), the test makers...
My staff and I were discussing job assignments and “Role Descriptions” of what they were paid to do. I asked the office manager, “What is the purpose of...
There is no shortage of discouraging financial news today. Rather than jumping on the interest rate and inflation bandwagon, let’s reflect on ourselves. As...
An angry customer posts a negative online review about your shop. Their story is blown out of proportion and falsely asserts that your shop ripped them off...
Since 1954, transmission professionals have looked to ATRA for training and specialty services to keep the transmission-rebuilding industry strong and the...
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