Automatic transmission fluid (ATF) is a specific type of transmission fluid used in vehicles with self-shifting or automatic transmissions. It is usually...
If it’s correct to refer to cyberspace as a place, the internet is a wonderful place. It’s filled with information, funny videos with cats jumping on...
I had a conversation with one of my best clients that stopped me in my tracks – not because it was unusual, but because it revealed something he’d...
Did you know that as a locally owned transmission repair shop owner, you have a significant competitive advantage when it comes to marketing your shop? And, if...
“I refuse to join any club that would have me as a member.” – Groucho Marx
Welcome to the Worldwide Transmission Fellowship Club, or as I affectionately...
Part one of this series focused on creating a business culture. That is, “Why are you in business, and what do you provide for your customers? ” It’s an...
ATRA’s University Project isn’t a place or even a thing. It’s a concept for advancing the transmission-repair industry — as a whole. This includes not...
Women are awfully amazing beings. Women can grow an entirely new human inside of themselves. They muster through excruciating pain to bear that child, and then...
Learning how to read charts and graphs is important. So much so that when I was preparing for the General Management Admissions Test (GMAT), the test makers...
My staff and I were discussing job assignments and “Role Descriptions” of what they were paid to do. I asked the office manager, “What is the purpose of...
There is no shortage of discouraging financial news today. Rather than jumping on the interest rate and inflation bandwagon, let’s reflect on ourselves. As...
An angry customer posts a negative online review about your shop. Their story is blown out of proportion and falsely asserts that your shop ripped them off...
Establishing a family business is not for the faint of heart – only about one-fifth make it through the first year. Despite these odds, countless...
There’s a continuous battle going on within each of us. It’s a battle between our emotions and logic. Sometimes it’s a hot battle, and other times...
Since 1954, transmission professionals have looked to ATRA for training and specialty services to keep the transmission-rebuilding industry strong and the...
Welcome, once again to Clash of the Classics. This month we’ll head back to 1970 to look at two of the most popular cars ever produced, the 1970 Ford...
In the high-octane automotive world, one name has roared through the ages with the power of a supercharged engine – Jimmy Rodd. For decades, he’s been...
Since the 1980s, the relentless pace of technical change to the automotive industry has had no better example than the evolution of automotive lubrication. The...
As a Financial Planner and M&A Advisor, the best advice I can offer you is to build the value of your company. In this article I’m making some...
What is the current setting of your ambition?
Are you eager to grow your business? How much? Is there a point where it would grow too much to suit your tastes...
