Rodger Bland

Rodger Bland has worked in the automotive repair aftermarket for over 30 years and is currently the Managing Editor for GEARS Magazine the official publication of the Automatic Transmission Rebuilders Association, A.T.R.A. In 2006, Rodger co-founded ATRA’s What’s Working© management training program. The program integrates industry trends along with consumer focus groups and studies with the practices of successful shop owners throughout the country. The results and outcomes from these studies along with real world applications are the source of numerous articles, reports and presentations on “what’s working” when it comes to managing successful automotive repair shops today. Each year, Rodger speaks to hundreds of business owners and entrepreneurs from different industries pertaining to business development strategies based on identifying simple traits and characteristics found in all successful companies. Rodger lives in Camarillo, CA with his wife Diane. They have three grown children.