What defines a truly great organization? Is it a groundbreaking product? The brilliance of the people? The size of the profit margins? While all these factors...
Let's Play Ball
What separates a transmission shop that merely survives from one that shifts through all gears perfectly and thrives? It’s a steadfast commitment to...
In the last issue of GEARS, I talked to three students about their experience with the automotive industry and what ATRA can do to help them with a career...
Now that summer is in full swing more and more transmissions are burning up in the hot summer sun. Giving the example of the northwestern heat of 120+ degrees...
Now that we are getting “back on the field of play” let’s take a closer look at the 8L90 shift quality concerns. Shift concerns are just like playing...
Does your Torqshift fail immediately after a rebuild? Do you have multiple pump failures after working on Ford diesel transmissions? Do you find yourself...





