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Best Expo Ever featured image
Other Articles |  Powertrain Expo |  December - 2018

The Best Expo Ever

November 30, 2018
GEARS Staff
416 Views

In the last issue of GEARS, Jim Rodd, president of ATRA’s board of directors, predicted that this year’s Expo would be “the greatest Expo ever.”...

Revenue Growth Habit featured image
The Revenue Growth Habit |  January/February - 2019

Call Friendlies

January 17, 2019
Alex Goldfayn
250 Views

The following is an excerpt from my 2018 Wall Street Journal bestseller, Selling Boldly. It’s about making phone calls to customers and prospects who know...

Up Your Business featured image
Up Your Business |  March - 2019

Just Two Slices of Bread

March 1, 2019
Thom Tschetter
386 Views

I heard about a local restaurant that prides itself on its great food and hospitality, which results in large numbers of repeat customers. Many of their...

Success Strategies featured image
Success Strategies |  April - 2019

Do People Stay for Pay?

April 1, 2019
Jim Cathcart
280 Views

What causes people to stay with an employer? This has been studied for decades and it’s been proven again and again that their paycheck is important, but...

Success Strategies featured image
Success Strategies |  May - 2019

Ambition: Kick It Up A Notch

May 3, 2019
Jim Cathcart
378 Views

What is the current setting of your ambition?
Are you eager to grow your business? How much? Is there a point where it would grow too much to suit your tastes...

Shop Profile |  July - 2025

The Heart Behind the Hard Parts at Al’s Transmission

July 1, 2025
Jessica Hicks
177 Views

“You can’t buy the kind of experience that comes from years behind the wheel or under the hood.” – Ford v Ferrari (2019)
In a town like...

SuccessStrategies_ftrd_10-21
Success Strategies |  October/November - 2021

Our Changing World

October 7, 2021
Jim Cathcart
950 Views

During the 1960s and 70s, there was a radio program called Our Changing World, featuring Earl Nightingale, “The Dean of Personal Motivation.” He was on...

SuccessStrategies_ftrd_12-21
Success Strategies |  December - 2021

Ponderables for 2022

December 2, 2021
Jim Cathcart
237 Views

With 2022 just one calendar page turn away, we should consider the possibilities for the new year. Think of this article as a collage of random thoughts and...

Shop Profile featured image
Shop Profile |  January/February - 2022

Benchmark Transmission – Taking a Leap of Faith

January 19, 2022
Jessica Hicks
1,102 Views

Most transmission shop owners got their start in the technical end of the business, and somewhere along the line, they decided to transition into shop...

SuccessStrategies_ftrd_03-22
Success Strategies |  March - 2022

Don’t You Trust Me?

March 4, 2022
Jim Cathcart
269 Views

One time, back in the 1990s, a speakers’ agent sent me a speaking contract with some of the most oppressive terms I’d ever seen. It effectively implied...

Success Strategies |  August/September - 2025

Are You Sure You’re Right?

August 15, 2025
Jim Cathcart
70 Views

In April of 1946, Esquire Magazine ran the clipped advertisement. (right)
The Phillip Morris company was sure they were offering a good product. Buyers were...

powertrainnewsimage
Powertrain Industry News |  April - 2022

Powertrain Industry News

April 5, 2022
GEARS Staff
137 Views
ShopProfile_ftrd_5-22
Shop Profile |  May - 2022

Transmission Exchange: Humble Beginnings – Prosperous Future

May 3, 2022
Jessica Hicks
471 Views

Entrepreneurs with modest beginnings provide some of the most interesting success stories. Launching into a new profession from scratch may be thrilling, but...

ShopEquipmentToolsShowcase2022_ftrd_06-22
Other Articles |  June - 2022

Shop Equipment & Tools Showcase

June 2, 2022
GEARS Staff
302 Views
Up Your Business |  October - 2025

Continuous Learning… 7 Tips for Leaders and Managers

October 1, 2025
Thom Tschetter
118 Views

ATRA’s POWERTRAIN EXPO, was held last month in San Antonio, Texas. It’s the premier event for our industry, providing access to technical and management...

ShopProfile_ftrd_7-22
Shop Profile |  July - 2022

Sherman’s Transmission Historical Shop with Modern Ownership

July 6, 2022
Jessica Hicks
635 Views

Today’s top and most lucrative companies are often owned or run by leaders under age 35. Millennials start enterprises at younger ages than previous...

UpYourBusiness_ftrd_08-22
Up Your Business |  August/September - 2022

Want To Be Ordinary?

August 19, 2022
Thom Tschetter
198 Views

“Hey Dad, when I grow up, I want to be ordinary.” My dad was a WWII Marine Veteran, and I would have never said that to him. If I did, we would have had...

ShoProfile_A-Plus-Transmissions_ftrd_01-25
Shop Profile |  January/February - 2025

From Hardship to Hope: Alberto Vela’s Mission to Lift the Transmission Industry

January 17, 2025
Jessica Hicks
216 Views

When Alberto Vela looks back on his journey to owning A-Plus Transmissions in Weslaco, Texas, it’s clear that his path wasn’t just about mastering...

Hi-Rev_ftrd_10-22
Hi-Rev |  October - 2022

AMPS – A New Approach to Creating Processes and Systems

October 7, 2022
Dennis Madden
296 Views

Welcome to this new column, “Hi-Rev.” The name comes from a book Jim Cathcart and I co-authored, “Hi-Rev For Small Business.” Jim has written over 100...

AWIA_ftrd_11-22
Other Articles |  November - 2022

A Builder with a Big Heart

November 8, 2022
Tiffany Scherado
832 Views

About 2 years ago, I was browsing the internet about women in the auto industry, researching information pertaining to my new role as AWIA’s new...

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From Current Issue

Fun With Transmissions |  June - 2026

The A8LF1 Challenge! A New Rebuild Book is Born.

Bill Brayton
40 Views
From the CEO |  June - 2026

Get Ready to Shift Into Gear: My Personal Invitation To The 2026 ATRA Powertrain Expo

Lance Wiggins
23 Views
Other Articles |  June - 2026

The 10R Cooling System – Part Two

Sean Boyle
30 Views
Keep Those Trannys Rolling |  June - 2026

Mini with a Pulse

Pete Huscher
17 Views
Other Articles |  June - 2026

ATF and Water: The Never-Ending Problem

Pat Burrow
23 Views

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