In the last issue of GEARS, Jim Rodd, president of ATRA’s board of directors, predicted that this year’s Expo would be “the greatest Expo ever.”...
The following is an excerpt from my 2018 Wall Street Journal bestseller, Selling Boldly. It’s about making phone calls to customers and prospects who know...
I heard about a local restaurant that prides itself on its great food and hospitality, which results in large numbers of repeat customers. Many of their...
What causes people to stay with an employer? This has been studied for decades and it’s been proven again and again that their paycheck is important, but...
What is the current setting of your ambition?
Are you eager to grow your business? How much? Is there a point where it would grow too much to suit your tastes...
“You can’t buy the kind of experience that comes from years behind the wheel or under the hood.” – Ford v Ferrari (2019)
In a town like...
During the 1960s and 70s, there was a radio program called Our Changing World, featuring Earl Nightingale, “The Dean of Personal Motivation.” He was on...
With 2022 just one calendar page turn away, we should consider the possibilities for the new year. Think of this article as a collage of random thoughts and...
Most transmission shop owners got their start in the technical end of the business, and somewhere along the line, they decided to transition into shop...
One time, back in the 1990s, a speakers’ agent sent me a speaking contract with some of the most oppressive terms I’d ever seen. It effectively implied...
In April of 1946, Esquire Magazine ran the clipped advertisement. (right)
The Phillip Morris company was sure they were offering a good product. Buyers were...
Entrepreneurs with modest beginnings provide some of the most interesting success stories. Launching into a new profession from scratch may be thrilling, but...
ATRA’s POWERTRAIN EXPO, was held last month in San Antonio, Texas. It’s the premier event for our industry, providing access to technical and management...
Today’s top and most lucrative companies are often owned or run by leaders under age 35. Millennials start enterprises at younger ages than previous...
“Hey Dad, when I grow up, I want to be ordinary.” My dad was a WWII Marine Veteran, and I would have never said that to him. If I did, we would have had...
When Alberto Vela looks back on his journey to owning A-Plus Transmissions in Weslaco, Texas, it’s clear that his path wasn’t just about mastering...
Welcome to this new column, “Hi-Rev.” The name comes from a book Jim Cathcart and I co-authored, “Hi-Rev For Small Business.” Jim has written over 100...
About 2 years ago, I was browsing the internet about women in the auto industry, researching information pertaining to my new role as AWIA’s new...





