Hey everyone! I am thrilled to invite you to the 2026 ATRA Powertrain EXPO! We are heading to the beautiful Marriott Rivercenter on the River Walk in San Antonio, Texas, from August 26-30, 2026. I cannot wait to see all of you there! This is not just another industry event; it is a major gathering of the brightest minds and hardest workers in the transmission repair business.
As the CEO of the Automatic Transmission Rebuilders Association, I have spent decades dividing my time between this amazing association and the athletic field, where I have served as a lifelong coach. Over those 25 years, I learned exactly what it takes to build cohesive units and execute winning strategies under intense pressure, drawing inspiration from top coaches in the NCAA and NFL. My goal remains simple: to put your team in the best position to win every day. I champion the ATRA Powertrain EXPO as our industry’s ultimate training camp and championship game! If you are serious about the future of your shop, you need to get off the sidelines and into the action. This EXPO is the pinnacle of that ongoing commitment.
Building a Winning Management Strategy
We’re going to help you create a bulletproof game plan! On the management side, my good friend Rodger Bland and I are leading a session on building a winning culture and bridging the gap between your front office and the back shop to achieve total alignment. You will leave with actionable, real-world strategies. I am also incredibly excited about our keynote speaker, retired Major Jon Tschetter. He will teach us how to forge an unbreakable culture capable of thriving under the most intense operational pressure, using elite Special Forces leadership tactics. We also have incredible experts like Maryann Croce and Thomas Andrews who will teach you how to build a team that wins without you having to carry the entire load on your own shoulders.
Next-Level Technical Training
I am so pumped by our world-class technical training sessions! We are diving deep to master diagnostics for 8-, 9-, and 10-speed transmissions. We even have an exclusive training event dedicated to the 10L80 transmission on Friday. Brilliant minds like Bill Anthony, Jim Dial, Aaron Golas, and Mark Wheeler will break down everything from teardown and valve bodies to programming and tuning. Plus, we are bringing the future straight to you by teaching you how to use AI to streamline your shop operations! We are leaving no stone unturned to advance your technical skills.
Our Spanish Track
We are expanding! I am incredibly proud to announce our Spanish Technical Track. We are committed to ensuring every professional has access to the best education our industry offers. Experts such as María Fernanda Erazo Gallegos will explore CVT challenges, and Pepe Torres will cover adaptive learning and high-performance setups. This is a major leap forward for our community!
The Ultimate Trade Show & Global Networking
Get ready to explore the industry’s largest trade show floor! I cannot wait for you to get hands-on with the latest tools, meet industry-leading suppliers, and snag exclusive Expo-only deals that will save your shop money. But it is not just about the tools; it is about the people. We are going to build lasting partnerships! And trust me, you do not want to miss the legendary WIT Reception, a night of food, drinks, and true camaraderie.
Secure Your Spot Now!
Don’t get left in the dust! Register before August 12 to save $100 on the standard full conference price. Grab your tickets at www.powertrainexpo.com and lock in your nightly room rates starting at just $229 at the Marriott.
I am counting down the days until we kick off this amazing event. Let’s shift into gear, learn together, and grow together!
