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SuccessStrategies_ftrd_07-21
Success Strategies |  July - 2021

You Are America!

July 1, 2021
Jim Cathcart
216 Views

My client in China once asked me, “What words come to mind when you think of China?”
I replied, “Culture, History, and Tradition.” Then I asked him...

UpYourBusiness_ftrd_09-21
Up Your Business |  September - 2021

Story Telling

August 30, 2021
Thom Tschetter
174 Views

Up Your Business is an exclusive GEARS Magazine feature where I share stories, insights, and reflections about business and life.
I remember this story like it...

1957-E-Bird_ftrd_10-21
What's On Your Lift? |  October/November - 2021

1957 Ford E-Bird

October 7, 2021
Rodger Bland
418 Views

One of the coolest things about working in a transmission shop is that you’ll get to see, and hopefully, work on some pretty iconic rides from time to time...

Hi-Rev-YourGreatestChallenge-Pt2__ftrd_03-24
Hi-Rev |  March - 2024

Your Greatest Challenge: The Essential Steps for Project Completion – Part 2

March 1, 2024
Dennis Madden
179 Views

In the previous issue, we covered how to develop a business culture. There are a lot of phrases to define this, like a mission statement or purpose statement...

UpYourBusiness_ftrd_12-22
Up Your Business |  December - 2022

What, If Anything, Should You Do Next?

December 6, 2022
Thom Tschetter
198 Views

An angry customer posts a negative online review about your shop. Their story is blown out of proportion and falsely asserts that your shop ripped them off...

UpYourBusiness_ftrd_12-21
Up Your Business |  December - 2021

Jyever?

December 2, 2021
Thom Tschetter
233 Views

Up Your Business is an exclusive GEARS Magazine feature where I share stories, insights, and reflections about business and life. This article is a fitting way...

Hi-Rev |  August/September - 2025

The Data Makes the Difference

August 15, 2025
Dennis Madden
127 Views

Two years ago (June 2023), I wrote an article that focused on shop throughput. It centered on the results of a survey ATRA conducted, focusing on key metrics...

Bridging The Gap featured image
Let's Play Ball |  January/February - 2022

Bridging the Gap! Case Study 2.1 – The Instructor’s Point of View

January 19, 2022
Lance Wiggins
392 Views

In the last issue of GEARS, I talked to three students about their experience with the automotive industry and what ATRA can do to help them with a career...

MoneyMatters_ftrd_3-22
Money Matters |  March - 2022

The Wedding Planner

March 4, 2022
Edward Vela
271 Views

While you might not be planning a wedding, if you’re considering a major purchase of any kind, it might be prudent to run a financial ratio analysis first...

Hi-Rev-Greatest-Challenge-Part-3_ftrd_04-24
Hi-Rev |  April - 2024

Your Greatest Challenge: The Essential Steps for Project Completion – Part 3

April 1, 2024
Dennis Madden
524 Views

Part one of this series focused on creating a business culture. That is, “Why are you in business, and what do you provide for your customers? ” It’s an...

ShopProfile_ftrd_4-22
Shop Profile |  April - 2022

Prevost Transmission Repair: Ready, Set, Launch – The Making of a Successful Shop

April 5, 2022
Jessica Hicks
777 Views

3….2….1…. Liftoff! A rocket launch is an exciting event, as is launching a new business. Just as many hours of hard work and research go into...

SariRivera_ftrd_5-22
Other Articles |  May - 2022

Inspired by Inspiration

May 3, 2022
Guest Author
229 Views

A new friend asked me recently, “Where do you find your inspiration”? As per my usual method of communication, the truth spewed out. My answer was simple...

TheRightTool_ftrd_6-22
Other Articles |  June - 2022

The Right Tool for Doing the Job Right

June 2, 2022
Guest Author
367 Views

If it’s correct to refer to cyberspace as a place, the internet is a wonderful place. It’s filled with information, funny videos with cats jumping on...

Clash of The Classics |  October - 2025

1970 Ford Ranchero Vs. 1970 Chevrolet El Camino

October 1, 2025
Donny Caccamise
341 Views

Welcome, once again to Clash of the Classics. This month we’ll head back to 1970 to look at two of the most popular cars ever produced, the 1970 Ford...

MoneyMatters-Trump-Economy-2025__ftrd_12-24
Money Matters |  December - 2024

Trump’s Economy: 2025

December 6, 2024
Edward Vela
222 Views

The economic outlook for 2025 under President Donald Trump’s second term is a topic of significant interest, particularly regarding the relationships between...

LocalMediaGuru_ftrd_07-22
Other Articles |  July - 2022

Be The Local Media Guru

July 6, 2022
Guest Author
148 Views

Did you know that as a locally owned transmission repair shop owner, you have a significant competitive advantage when it comes to marketing your shop? And, if...

SariRivera_ftrd_8-22
Other Articles |  August/September - 2022

It’s a Man’s World – Nope!

August 19, 2022
Guest Author
279 Views

Women are awfully amazing beings. Women can grow an entirely new human inside of themselves. They muster through excruciating pain to bear that child, and then...

Other Articles |  November - 2025

What I Would Tell My 25 Year Old Self If I Could

November 3, 2025
Guest Author
86 Views

I was once 25 years old. When I think about it I am sometimes shocked at how fast the time has passed. Looking back I wonder what it would have been like if my...

SuccessStrategies_ftrd_10-22
Success Strategies |  October - 2022

What’s the Job Really?

October 7, 2022
Jim Cathcart
139 Views

My staff and I were discussing job assignments and “Role Descriptions” of what they were paid to do. I asked the office manager, “What is the purpose of...

Are-We-Having-Fun-Yet_ftrd_01-25
Other Articles |  January/February - 2025

Are We Having Fun Yet? Building a Happy, Productive Workplace

January 17, 2025
Guest Author
154 Views

Employee satisfaction isn’t just a nice-to-have; it’s a must-have, especially in small to mid-sized businesses like automotive repair shops. A happy...

Previous 1 … 48 49 50 51 52 … 75 Next

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Fun With Transmissions |  June - 2026

The A8LF1 Challenge! A New Rebuild Book is Born.

Bill Brayton
40 Views
From the CEO |  June - 2026

Get Ready to Shift Into Gear: My Personal Invitation To The 2026 ATRA Powertrain Expo

Lance Wiggins
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Other Articles |  June - 2026

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Sean Boyle
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Keep Those Trannys Rolling |  June - 2026

Mini with a Pulse

Pete Huscher
17 Views
Other Articles |  June - 2026

ATF and Water: The Never-Ending Problem

Pat Burrow
23 Views

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