In the April, 2016 issue of GEARS, we looked at Subaru Gen 2 and tore down the back half of the transmission, and removed valve body and the lower pan. In this...
Winter has past and all eyes are looking toward the changing seasons, the days getting longer, and summertime adventures.
Your customers depend on you to take...
Cadillacs have always given diagnosticians headaches when it comes to diagnostics. Let’s not kid anyone here: the Cadillac has twenty plus modules, miles of...
In this issue of GEARS, we’re going to delve into the Ford 6R80 transmission and discuss some of the more recent and major changes that have taken...
In this article, we’ll continue to build on the fuel trim basics we covered in the May 2016 issue. We’ll also be referring to the information we discussed...
First thing Monday morning the call comes in on a Ford F350 Lariat, 6.7 liter dually with all the bells and whistles. It blew the converter while plowing snow;...
In this issue, we’re going to look at what the future holds for the automatic transmission industry.
Fuel Economy Drive the Industry
Since the introduction...
The solution to a problem as well as new opportunities are all around us but too often they don’t fit the image we expect or we’re so focused on what we...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about real business and life challenges.
At this...
Remember when you’d just started on your career path? Do you recall the excitement… the fears and doubts… the dreams?
Every person who’s successful...
How to sell a pastrami sandwich seems like a simple question, but the real answer is more complex than it appears on the surface. What can selling a sandwich...
When you think about it, building a modern automatic transmission is a partnership between you, the rebuilder, and several other people. You rely on your parts...
As anyone who knows me can tell you, I love my job. I enjoy working with people from all around the world and I’m proud of what we do here at ATRA. But every...
My work with clients creates dramatic revenue growth by making some basic organizational changes. But change can also be implementing new marketing, using a...
Vilfredo Pareto, a 19th century Italian economist, maintained that 80% of the effects come from 20% of the causes. This idea came to him from an observation...
Back when the first quick lube facility started showing up, my first thought was that this is going to affect our business. Customers will go these shops to...
Jatco has been making CVTs since the early 1990s. The list of makes and models throughout the world that use a Jatco CVT would take up at least four magazine...
The 6F35N is standard equipment for a ton of small engine Ford products and they are starting to hit shops across the country. We have identified a few problem...
The only thing more difficult than working on some of today’s valve bodies is working on them when there’s no information available. Such is the case with...
Over the years we’ve met dozens of transmission shop owners who’ve been ATRA Members for years; some who can trace their relationship with the Association...





