Frank Pasley
EXPO Golf 2016 Oh What a Day!
It was o’dark hundred at the Paris Hotel and Casino, Thursday morning, October 27, 2016, as some 60, bleary-eyed golfers made their way to the bus for ATRA’s Powertrain Expo Golf Tournament at Angel Park Golf Course, Las Vegas. No one could have predicted what was waiting for us. Expo Golf has been on the back burner at ATRA for the last few years. Sure, a few people played golf on Thursday...

Sales 101: How To Sell a Pastrami Sandwich
How to sell a pastrami sandwich seems like a simple question, but the real answer is more complex than it appears on the surface. What can selling a sandwich possibly have to do with rebuilding a transmission? Well it turns out the interesting reason is, selling a sandwich is not about selling something. It’s about building something! It’s building the best product, getting the best price, ...