Welcome to Powertrain EXPO 2025, and what better place to kick it off than beautiful San Antonio, Texas!
This year represents more than just a new event — it’s a defining moment...
The official publication for the largest automatic
transmission rebuilder's association in the world
Featured Articles
Automotive markets around the world are interconnected on many levels, particularly in terms of powertrains. As ATRA is an international organization, we monitor developments in the...
Conventional gasoline vehicles used gear trains to provide a torque multiplication and also provide low, medium, and high speeds for the vehicle. Conventional vehicles of the past had...
In this issue of fishing for the facts, we’ll take a look at a 2016 Ram 2500 equipped with a 6.7L Diesel and a 68RFE transmission that was experiencing torque converter clutch...
A great retired instructor, Dr. David Gilbert, who taught alongside me here at SIU, frequently said, “If you want to understand how to diagnose a system, you first need to understand...
Working with transmission fluid exposes me to many types of businesses necessary to the process of base oils and additives, becoming the high-performance automotive fluids needed for...
In this issue of Keep Those Trannys Rolling, we are going to take a look at a 2024 Infinity Q50 that was referred to us from another transmission shop, which was experiencing erratic...
Two years ago (June 2023), I wrote an article that focused on shop throughput. It centered on the results of a survey ATRA conducted, focusing on key metrics such as the number of...
In April of 1946, Esquire Magazine ran the clipped advertisement. (right)
The Phillip Morris company was sure they were offering a good product. Buyers were sure this was OK because...
Hopefully, you’re reading this as you’re making plans for EXPO. This article is a blatant tease and appeal to get you to come to my EXPO Presentation on Saturday morning from 8:00...
As the smoke from Fourth of July fireworks settled just two weeks ago, many Americans returned to their routines – some still wondering whether this year’s economic spark would...
“We’re not doing this to make money; we’re doing it to make history.”
– Carroll Shelby
Before we dive into this month’s shop profile article, I want to say that this...
