You’ve no doubt heard the old saying: “Don’t judge a book by its cover.” That old saying can be revised for the modern diagnostician: “Don’t judge...
The GM 6T40 is becoming very familiar in transmission shops; some are calling it the new breadwinner. The 6T40 came out in 2008 in the Chevy Malibu, but...
Many transmission technicians are hesitant to tackle hybrid and electric transmission repairs. But those repairs may not be as difficult as you might think.
As...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about real business and life challenges.
When...
Former civil war officer and Baptist minister Russell H. Conwell was once asked to mentor seven young students who couldn’t afford college tuition. This led...
FACT: I’m not an expert on transmissions. Never really saw one until I spoke at Expo a few years ago.
FACT: I am an expert on people. I’ve spent a lifetime...
All business owners want to know, “What’s my business worth?” But different buyers will put different values on your shop:
Family
Employee
Ambitious...
Aus-Tex Transmission is in Round Rock, Texas, about 10 miles north of Austin. So why Aus-Tex, if it isn’t in Austin? Because this is a new location; the old...
This is my final From the CEO for 2015; the next time you’ll get a chance to argue with one of my published rants, another year will have past into...
Every few years Rodger Bland and I set out to learn more about this industry through a series of surveys and focus groups. Since the first What’s Working...
Modern Honda and Acura vehicles have their fair share of transmission options. The most familiar transmissions are the 5- and 6-speed units, with constant mesh...
When you have a passion to serve, it tends to overcome your life in a positive way. Opening the door for someone… letting people go before you… asking if...
Changes in technology keep many of us awake at night. The constant updates and changes have an effect on everyone, even if they don’t realize it at the...
Dear ATRA Expo Attendee:
For all of you who were here last year, welcome back; for those first-time attendees, welcome. Your being here is the reason that...
You’re at a friend or relative’s house for dinner. After about an hour of chit chat, dinner’s served. You’re starved, but then a sinking feeling comes...
Much of our waking moments are spent with exchanging ideas with others. And much of that is trying to convince people of the merits of our thinking. That is...
So there we were, 4th down and goal, with the ball on the 2-yard line; we were down by 7 with 35 seconds left in the game. I called timeout and brought the...
Every year, as we approach Expo, the enthusiasm at the ATRA home office rises to a fever pitch. Folks are busy putting the finishing touches on their...





