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FromTheCEO_0318_ftrd
From the CEO |  March - 2018

I Told You… I Don’t Like Fish!

February 28, 2018
Dennis Madden
1,301 Views

You’re at a friend or relative’s house for dinner. After about an hour of chit chat, dinner’s served. You’re starved, but then a sinking feeling comes...

from CEO featured image
From the CEO |  July - 2019

See it As it Is!

June 28, 2019
Dennis Madden
177 Views

I recently gave a management presentation in Vancouver, Canada. I’ve presented a few of these so far this year and it’s something I really enjoy; mostly...

FromThePresident-ATRAPlus_ftrd_10-23
From the President |  October/November - 2023

ATRA+

October 13, 2023
Dave Wilkes
523 Views

In the face of unprecedented challenges during the pandemic, ATRA has seen remarkable transformations, and each development represents a significant “plus”...

From the Executive Director |  July - 2025

A New Era of Growth with ATRA and Fuel Inc.

July 1, 2025
Lance Wiggins
131 Views

Imagine a workplace where every team member is equipped with tools to turn vision into reality, where teams are empowered to thrive, and where growth is not...

FromTheExecutiveDirector_ftrd_03-25
From the Executive Director |  March - 2025

Lessons for Transmission Industry Beginners

March 4, 2025
Lance Wiggins
247 Views

Starting out in the transmission industry can be daunting. The learning curve is steep, but there are invaluable lessons that pave the way for long-term...

From the President featured image
From the President |  October/November - 2019

MORE WOW – EXPO at Caesars

October 11, 2019
GEARS Staff
245 Views

As the ATRA Board President, I would like to welcome you to Powertrain Expo 2019. This our first Expo at the Caesars Palace Hotel, and I believe you’ll find...

FromTheExecutiveDirector_ftrd_12-24
From the Executive Director |  December - 2024

Change is Essential for Growth

December 6, 2024
Lance Wiggins
185 Views

To our valued transmission technicians and industry leaders, I hope this message reaches you in great spirits as we move into the holidays and with a...

FROM the CEO featured image
From the CEO |  August - 2019

It’s Not Just About Transmissions

August 1, 2019
Dennis Madden
251 Views

It’s around this time that I begin to create and assemble my presentation for POWERTRAIN EXPO. Considering that I’ve done over 30 of these, I know what to...

FromCEO_ftrd_8-2021
From the CEO |  August - 2021

Can You Keep a Secret?

August 2, 2021
Dennis Madden
170 Views

ATRA’s Powertrain Expo is only two months away, and I can’t wait to see my friends and colleagues. Each year, we hold a Member meeting, where we share...

From the CEO |  May - 2026

The Power of Persistence

May 1, 2026
Lance Wiggins
23 Views

In the fast-paced landscape of modern industry, we often find ourselves obsessed with “The Big Idea.” We lionize the lightning-bolt moments of...

From the CEO |  March - 2026

Shift Into Gear – Why San Antonio is Ground Zero for Your Success in 2026

March 3, 2026
Lance Wiggins
97 Views

The powertrain industry is no longer just “evolving”— it has reached a critical pivot point where technology and management must merge to survive. As the...

FromCEO_ftrd_4-2021
From the CEO |  April - 2021

Put Your Mask on First, Before Helping Others.

April 2, 2021
Dennis Madden
331 Views

Like so many, perhaps including you, I dabble on social media and chat with friends and colleagues. Even more so during the COVID pandemic, since seeing...

from the ceo featured image
From the CEO |  May - 2019

Remembering Steve (1955 – 2019)

May 3, 2019
Dennis Madden
384 Views

You might know Steve Bodofsky as the editor of GEARS Magazine but for me he was a dear friend. I met Steve in 1988 while working at AAMCO Inc. in Philadelphia...

FromTheCEO_ftrd_01-22
From the CEO |  January/February - 2022

New Beginning, Old Ideas

January 19, 2022
Dennis Madden
353 Views

Last July , I shared the news about ATRA moving to san Antonio, Texas. Actually, and more specifically, China Grove. Never heard of it? Sure you have. It’s...

Executive Director ftrd 0525
From the Executive Director |  May - 2025

Remembering Hiram “Lee” Williams

May 1, 2025
Lance Wiggins
169 Views

We’re deeply saddened to learn of the passing of Hiram “Lee” Williams. I had the pleasure of working with Lee as an ATRA Board Member and Northern...

FromTheCEO_1217_ftrd
From the CEO |  December - 2017

My Greatest Pride

December 7, 2017
Dennis Madden
345 Views

Every year, as we approach Expo, the enthusiasm at the ATRA home office rises to a fever pitch. Folks are busy putting the finishing touches on their...

Power-of-Communication_ftrd_09-24
From the Executive Director |  September - 2024

The Power of Communication

September 4, 2024
Lance Wiggins
386 Views

In the August issue of GEARS Magazine, Dennis Madden wrote an article called “The Definitions are the Difference.” In the article, he discusses descriptive...

FromCEO_ftrd_1-2020
From the CEO |  January/February - 2020

It’s a Big Step

January 16, 2020
Dennis Madden
369 Views

Each January we set out to make some new goals or reflect on the previous year or just think about a few changes and improvements we’d like to work toward...

FromTheCEO_ftrd_06-21
From the CEO |  June - 2021

Resist Normal

June 2, 2021
Dennis Madden
143 Views

For over a year now, we’ve all clamored for normality. We’ve either secluded ourselves in our homes (including working from home), had to wait in...

FMCEO_Reflections_0118_ftrd
From the CEO |  January/February - 2018

Reflections

January 12, 2018
Dennis Madden
291 Views

January is a time for reflecting on the past year, committing to new goals, and planning the next 12 months of our lives. Sometimes you have a year you wish...

Previous 1 … 14 15 16 17 18 … 74 Next

From Current Issue

From the CEO |  May - 2026

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