If you’ve ever studied business management or have gone to any type of business or motivational training, you’ve most likely heard some of these tired, old...
For the past few years, I’ve heard from many of you about the lack of qualified technicians. For some, this isn’t just an inconvenience; it’s become a...
Happy New Year! Welcome to 2023. Some consider the New Year an opportunity to change bad habits or make new resolutions. For others, it’s both!
I use this...
So far, it’s been a great year for ATRA, and I see a bright future ahead. But before I get into why the future of ATRA and the industry looks so bright, let...
Last year, ATRA conducted a survey of both consumers and shop owners across the USA and Canada. For the industry survey, we were looking for the differences...
We’re all familiar with warranties. We get them when we buy something, and we give them with every job. There are two things most of us will agree with about...
It’s around this time that I begin to create and assemble my presentation for POWERTRAIN EXPO. Considering that I’ve done over 30 of these, I know what to...
A Historical Perspective
In the heart of the 20th century, a pioneering movement in the automotive industry was born. The Automatic Transmission Rebuilders...
Modern Honda and Acura vehicles have their fair share of transmission options. The most familiar transmissions are the 5- and 6-speed units, with constant mesh...
For two years, you’ve had reminders for social distancing and felt the sense of panic after realizing you had forgotten your mask as you approached the local...
When I touched down the Friday before the Phoenix, AZ seminar, Keith Clark and I had planned to stop by a few colleges and talk about how ATRA can help bridge...
The term “Advanced Basics” may seem like an oxymoron (which it is), but it’s no odder than statements like fully empty, only choice, liquid gas, or even...
As time flies, so do the needs of the industry and the projects for the ATRA team. Most recently, we’ve worked on providing training for students at...
Technically speaking, we’ve been virtual for many years already. I mean, look at YouTube. You- Tube has somewhere in the realm of 842 million keywords. They...
There we were, Wednesday, October 13th, 2021. By all accounts, it felt about the same as any other Powertrain Expo setup morning, although we knew it wasn’t...
Every year, hundreds of shop owners and technicians make their way to ATRA’s Powertrain Expo: the largest collection of transmission specialists to get...
I’ve spent 36 years of my life so far working in the automotive industry and 24 of those years with ATRA. I am darn proud of this company and what it has to...
Imagine traveling to the automotive hub of Las Vegas, where the buzz of cutting-edge technology and the hum of thousands of attendees fill the air. In this...
January is a time for reflecting on the past year, committing to new goals, and planning the next 12 months of our lives. Sometimes you have a year you wish...
Every year, as we approach Expo, the enthusiasm at the ATRA home office rises to a fever pitch. Folks are busy putting the finishing touches on their...
