Imagine a workplace where every team member is equipped with tools to turn vision into reality, where teams are empowered to thrive, and where growth is not...
From the Executive Director
“How are you doing?” If you’re like me, you probably responded, “I’m good,” or “I’m fine,” even when reality feels far from it. Sometimes...
We’re deeply saddened to learn of the passing of Hiram “Lee” Williams. I had the pleasure of working with Lee as an ATRA Board Member and Northern...
Leadership is more than directing a team; it’s about empowering them to grow, fostering an environment where they can succeed, and ensuring that the correct...
Starting out in the transmission industry can be daunting. The learning curve is steep, but there are invaluable lessons that pave the way for long-term...
Every decision made today can ripple through time, creating significant impacts in the future. This concept, famously known as the “Butterfly Effect,” is...
To our valued transmission technicians and industry leaders, I hope this message reaches you in great spirits as we move into the holidays and with a...
In the August issue of GEARS Magazine, Dennis Madden wrote an article called “The Definitions are the Difference.” In the article, he discusses descriptive...
In early 2023, when Kit Lindsey and his wife Amy showed up at the new IBO in China Grove, Texas, they were a little shell-shocked. There I was, downstairs in...
For the past two years, I’ve been on a mission to establish our home office in San Antonio. Handling contractors, construction crews, and city planners has...
Imagine traveling to the automotive hub of Las Vegas, where the buzz of cutting-edge technology and the hum of thousands of attendees fill the air. In this...
It seems like yesterday, but it was 1999 when I walked through the doors of ATRA in the industrial park in Ventura, California. Today, ATRA resides in San...
When you think of running a successful business, the image of a tube of toothpaste probably doesn’t come to mind. However, running your business is like a...
I’ve spent 36 years of my life so far working in the automotive industry and 24 of those years with ATRA. I am darn proud of this company and what it has to...
As the ATRA Executive Director, my primary goal is to serve our members by assembling and unifying a dedicated team by nurturing a cooperative environment, and...
The ATRA Powertrain EXPO offers a unique opportunity for everyone in the automotive industry to come together, exchange ideas, and learn about the latest...
A Historical Perspective
In the heart of the 20th century, a pioneering movement in the automotive industry was born. The Automatic Transmission Rebuilders...
Southern Texas is the new home of ATRA. While ATRA is thriving in its new home, the ATRA Southwest Chapter has been long established in this great state. The...
The Continental Divide is an imaginary line that runs through the North American continent and separates the watersheds that drain into the Pacific Ocean from...
ATRA is Breaking Ground on the new ATRA International Business Office, Research and Training Facility in China Grove, TX! Recently the ATRA Board of Directors...
