The ATRA Powertrain EXPO offers a unique opportunity for everyone in the automotive industry to come together, exchange ideas, and learn about the latest technologies and advancements in our field.
We believe that it’s crucial for us to push the boundaries and think outside of the box in order to elevate our trade and stay ahead of the curve. This EXPO, like others, showcased new innovations, products, and techniques that will help us achieve this goal.
We had a jam-packed schedule over five days, filled with informative seminars, interactive workshops, and networking opportunities. For those who attended, we hope that you took full advantage of everything the EXPO (event) had to offer and made valuable connections with your fellow professionals.
I would like to extend a special thank you to all of our sponsors, exhibitors and suppliers who have helped make this event possible. Their support enabled us to create an unforgettable experience for all of our attendees. Thank you!
Shifting gears into the future, the 2024 ATRA Powertrain EXPO at Industry Week will be an integral part of the Automotive Aftermarket Products Expo (AAPEX) and SEMA tradeshow. Undoubtedly the AAPEX/SEMA tradeshow is the largest automotive tradeshow in North America.
ATRA has tried to be on the cuffs or heels of this event. But the stress on the exhibitors to pick and choose or pack up and go was too much. Then, there’s the travel headaches from an EXPO in September or October on the east side of the Rockies. Doubling the travel and expenses. We believe this strategic integration with AAPEX will add immense value to both events.
Attendees will continue to benefit from direct access to the transmission-focused offerings that the Powertrain EXPO is known for, fostering a more versatile and enriching experience for all involved. Training sessions will be available every day of the event. Some of these topics include:
- Advanced Transmission Diagnostics
- Hybrid and Electric Vehicle Technology
- Automatic Transmission Rebuilding Techniques
- Performance Upgrades for Transmissions
- Transmission Fluid Service
- Transmission Electronics Diagnosis
- Performance Tuning for Transmissions
- CVT Service and Repair
This decision enables us to grow the Powertain EXPO and is a testament to our commitment to enhance our members’ experience and deliver maximum value. It not only illustrates our dedication to our members but also reaffirms our mission to elevate the industry as a whole.
We’re also pleased to announce that we’ll be launching an extensive series of NEW two-day training seminars. These seminars will include tool demonstrations, hands-on and networking with schools and students.
We’ll also have three-day events, we’re calling Trans-Con. We’ll have these events in select locations as part of our continuous efforts to elevate the standards of education and ensure high-quality service across the board.
We firmly believe that through these training platforms, attendees will not only enhance their technical skills but also gain profound insights into the latest trends and best practices.
These training events will be led by industry experts in multiple fields. Giving us a more well-rounded base for education and training. Some of these will be held at local schools incorporating our University Project. Attendees will progress through interactive workshops, hands-on demonstrations, and engaging presentations.
This is an opportunity you won’t want to miss, a chance to propel your career and contribute to the overall health, growth and success… of everyone in our industry.
If you have any questions, I encourage you to reach out to any member of our team at ATRA, our dedicated staff is always ready to assist in any way possible.
Ladies and Gentlemen…. Together, we can push the boundaries and drive our industry toward a brighter future.
I wish you a successful and profitable 2024 and welcome any feedback you may have regarding our vision. As always, I look forward to serving you and our future together.
