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ExpoWrapUp_ftrd_12-23
Powertrain Expo |  December - 2023

EXPO Nashville Wrap Up!

December 6, 2023
GEARS Staff
378 Views

The ATRA Powertrain Expo, held at the prestigious Gaylord Opryland Hotel in Nashville from October 25th through October 29th, proved to be a remarkable event...

BG_ftrd_01-24
Online Buyer's Guide |  January/February - 2024

2024 Buyer’s Guide

January 11, 2024
GEARS Staff
378 Views
ShopProfile_St- George-Automotive__ftrd_01-24
Shop Profile |  January/February - 2024

St. George Transmission & Automotive – A Tale of Growth, Community, and Unyielding Team Spirit

January 11, 2024
Jessica Hicks
661 Views

“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs.
This insightful observation perfectly...

Money Matters |  October - 2025

AI Is Rewiring The Transmission Industry

October 1, 2025
GEARS Staff
245 Views

AI has disrupted virtually every aspect of our world. It is not only creating new investment opportunities and disrupting traditional strategies, but it is...

TCRA-2024__ftrd_03-24
Other Articles |  TCRA© |  March - 2024

TCRA 2024

March 1, 2024
Guest Author
293 Views

The Torque Converter Rebuilders Association (TCRA) will take place in sunny Pensacola, Florida. Often called “The Cradle of Naval Aviation”, Pensacola is...

ShopProfile_ProfessionalTransmission__ftrd_04-24
Shop Profile |  April - 2024

Transmission Triumph – Professional Transmission and Converter’s Epic Story

April 1, 2024
Jessica Hicks
887 Views

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.” –...

Expo-2024_ftrd_05-24
Powertrain Expo |  May - 2024

ATRA’s 2024 Powertrain EXPO Preview

May 3, 2024
GEARS Staff
159 Views
Shop Profile |  April - 2026

Built on Trust Since 1954 – Turner Transmission’s Legacy in Ocala

April 1, 2026
Jessica Hicks
90 Views

There are shops you find because of billboards, a radio ad, or an internet search. Then there are shops you find because someone you trust leans across a...

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Other Articles |  June - 2024

Shop Equipment & Tools Showcase

June 4, 2024
GEARS Staff
195 Views
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Shoppers and Classified |  July - 2024

Shoppers and Classified

July 3, 2024
GEARS Staff
106 Views
WhenToSayNo_ftrd_08-24
Other Articles |  August - 2024

When To Say No! No Exit! No Entry! No Dice! No Frills! No Means No!

August 6, 2024
Guest Author
347 Views

Simple. Easy to understand.
So why do we find it so hard to tell a customer NO?
I’ve been on the front line of customer interaction for over 30 years. I was...

ShopProfile_Express-Auto-Transmissions_ftrd_09-24
Shop Profile |  September - 2024

Driven by Passion: David Lee’s Story of Mastering Transmissions and Business

September 4, 2024
Jessica Hicks
949 Views

This statement perfectly captures the spirit of David Lee, the passionate owner of Express Auto Transmission in Baxter Springs, Kansas. Known for its...

ShopProfile_Croce-Transmission-Specialists_ftrd_10-24
Shop Profile |  October/November - 2024

Croce’s Transmission Specialists: Empowering the Future by Investing in Community and Growth

October 14, 2024
Jessica Hicks
238 Views

In a community where local businesses form the foundation of everyday life, Croce’s Transmission Specialists in Norwalk, Connecticut, has become much more...

shoppersclassifiedimage
Shoppers and Classified |  December - 2024

Shoppers and Classified

December 6, 2024
GEARS Staff
89 Views
shoppersclassifiedimage
Shoppers and Classified |  January/February - 2025

Shoppers and Classified

January 17, 2025
GEARS Staff
75 Views
shoppersclassifiedimage
Shoppers and Classified |  March - 2025

Shoppers and Classified

March 4, 2025
GEARS Staff
78 Views
AA-Quality-Transmissions_Beyond-The-Repair_ftrd_04-25
Shop Profile |  April - 2025

The Customer-Centered Approach of AA Quality Transmissions… Beyond the Repair

April 1, 2025
Jessica Hicks
188 Views

“The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton
For Charlie Rakes, owner of AA Quality...

Money Matters |  November - 2025

Raising Capital in an AI-Driven Era

November 3, 2025
Edward Vela
61 Views

AIis transforming business models across every sector, and transmission services in the U.S. are no exception. Legacy systems are being disrupted, forcing...

Shoppers and Classified |  May - 2025

Shopper Ads

May 1, 2025
GEARS Staff
80 Views
Shop Profile |  June - 2025

The Long Haul: All City Transmission’s Road to Excellence

June 6, 2025
Jessica Hicks
105 Views

“The best way to predict your future is to create it.” – Abraham Lincoln
If you ever find yourself rolling through Kennewick, Washington and you...

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From Current Issue

From the CEO |  July - 2026

State of the Industry: The Evolution of Transmission Repair and Beyond

Lance Wiggins
56 Views
Other Articles |  July - 2026

How to Read Bevel Gear Contact Pattern: Why Contact Pattern Comes Before Blaming the Transmission

Feng Liu
29 Views
Other Articles |  July - 2026

Are You Smarter Than a Smart Driver?

Jesse Zacarias
20 Views
Up Your Business |  July - 2026

Locus of Focus… and the Culture You’re Really Building

Thom Tschetter
17 Views
From the CEO |  June - 2026

Get Ready to Shift Into Gear: My Personal Invitation To The 2026 ATRA Powertrain Expo

Lance Wiggins
59 Views

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