I’ve seen many associations and companies put on retreats. I’ve never attended one, but I was curious. Do you become brainwashed and transform? Leave...
In the vibrant town of Ronkonkoma, a mere hour away from the bustling streets of New York City, GT Transmissions is an outstanding example of family values...
Pat Ayers, one of our ATRA Board members, recently approached me, telling me he had seen the women’s articles in GEARS Magazine. He told me about a very...
“Quality is not an act; it is a habit.” – Aristotle.
In the heart of California’s picturesque Placerville, where the rolling hills hide small...
The ATRA Powertrain Expo, held at the prestigious Gaylord Opryland Hotel in Nashville from October 25th through October 29th, proved to be a remarkable event...
“Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs.
This insightful observation perfectly...
The Torque Converter Rebuilders Association (TCRA) will take place in sunny Pensacola, Florida. Often called “The Cradle of Naval Aviation”, Pensacola is...
“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.” –...
As the smoke from Fourth of July fireworks settled just two weeks ago, many Americans returned to their routines – some still wondering whether this...
Simple. Easy to understand.
So why do we find it so hard to tell a customer NO?
I’ve been on the front line of customer interaction for over 30 years. I was...
This statement perfectly captures the spirit of David Lee, the passionate owner of Express Auto Transmission in Baxter Springs, Kansas. Known for its...
In a community where local businesses form the foundation of everyday life, Croce’s Transmission Specialists in Norwalk, Connecticut, has become much more...





