One of the most important issues facing the U.S. is its graying population. We’re getting older every day, and nowhere is this more evident than with...
Shop Profile
Over the years, we’ve met dozens of multi-generational shop owners; many who can trace their automotive lineage back three generations.
But Chris Park, owner...
We’re more than just rebuilders,” says Ron Shaw, owner of A-Affordable Transmission Centers, with two shops in the Denver, Colorado area. “We understand...
In February 1992, Bob and Patricia Franklin and their 18-month-old son, Matthew, emigrated from their home in England to the United States, to pursue the...
A lot of shop owners worked through tough times back in 2008 when the economy collapsed. And many have had problems finding new technicians in recent years...
One of the most important tools for building a successful shop is being able to identify your market. Specializing in Fords in an upscale market where most of...
Time after time, you’ve heard from business advisors about the importance of “finding the need,” or “going the extra mile” for your customers. But...
We’ve often talked to shop owners who got their start in the automatic transmission business 10, 20, 30, and even more years ago. And we’ve spoken with a...
Tomorrow.
Annie was happy to let us know how much she loved tomorrow in song, and it seems a lot of people agree with her. Maybe that’s why so many people...
Over the years we’ve met dozens of transmission shop owners who’ve been ATRA Members for years; some who can trace their relationship with the Association...
Imagine you wake up one morning to discover your shop is on an island… cut off from the rest of the world by an ocean. The only way to get there is by boat...
Lately a substantial number of transmission shops have begun to expand into general repairs. But at Baker’s Transmission Service, LLC in Grand Junction...
The focus of the management track at this year’s Expo was how to help today’s shops attract new technicians. It’s become an increasingly urgent...
The hallmark of ATRA has always been one of shared resources; the idea that we’re all stronger when we work together. And no one has embraced that concept...
If you ask Chuck Miller, owner of Hixson Transmission and Total Car Care, in Hixson, Tennessee, to explain the secret of his success, he’s quick to credit...
