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“We’re excited to share our new lineup of high-quality pliers, wrenches, drivers, and pry bars with trades pros and hardware enthusiasts at this year’s...

For decades installing updated calibrations for vehicle issues has become a way of life in the automotive industry. The latest stats found that 46% of all...

ATRA will be at at the upcoming Vision Show! March 2-5, 2023, in Kansas City, March 2–5, 2023.
VISION Hi-Tech Training & Expo, presented by the Midwest...

ATI’s New 6R80E Transmission Kit for Chevy Powered Vehicles!
ATI is proud to introduce the first true externally controlled, 6-speed transmission package...

New from Goerend – Ford 6R140 Transmission Pan Kit

Constructed of lightweight cast-aluminum
Efficient heat dissipation and durability
Holds more fluid...

From Laura at Advanced Transmission:
As some of you may already know, Marvin and I have sold Advanced Transmission. We are proud of the business we built, the...

All Dodge Truck knows the importance of finding the right parts for any Dodge Trucks, that’s why they are committed to offering used and new parts that are...

At the beginning of the BNPL boom in 2022, it was anticipated that Gen X and Gen Z would be the ones using BNPL programs. It was also assumed that lower-income...

GIRL ON FIRE! Hollywood stunt driver, stunt coordinator, precision driver, and the only Canadian athlete competing in professional drifting, Zandara...

Exhibition for the international aftermarket autoparts industry of South Florida, the Caribbean and Latin America

Restore proper hydraulic control and renew line pressure performance in Aisin Seiki AS66RC, AS69RC transmissions by replacing worn OE parts with Sonnax drop-in...

• New highly automated warehouse in Olive Branch (USA) is opened
• Automation increases delivery speed, reduces the likelihood of returns, and allows an...

Team Speedway Finishes 2022 Race Season with Multiple Wins and Performance Improvements

Hydra-Torque Automatic Transmission Equipment announces that their Hydra-Torque HD-400 Dyno is now available for order.

Last month, ATRA’s Executive Director, Lance Wiggins, shared some history about ATRA. As a rebuilder, I can go back decades and recall the tech I learned...

Techs know that during winter, vehicle battery voltage drops with the temperature which in turn drops the voltage output of the ignition coils. So, by...

“Advertising and marketing for transmission and auto repair shops can be frustrating and a waste of money,” according to Thom Tschetter...

Superior announces the availability of the new TransLab Engineered® Dodge 62TE HD TCC QUICK-Solution™, featuring Superior’s Proprietary...

ProTorque has launched an all-new eCommerce website which includes its Torque Converter Recommendation Engine (TCRE) – an industry-first, interactive...