Professional association membership offers numerous benefits, depending on the type of association and its goals. ATRA’s goals are simple – to make you and your shop as successful as possible. From the front end of your shop to the back end, ATRA has what you need. As a member of ATRA, you don’t have to worry about missing out.
ATRA provides opportunities for its members to meet and network with other professionals in the automotive industry through in-person training such as regional seminars or yearly at the POWERTRAIN EXPO. This leads to new business opportunities, collaborations, and partnerships with other like-minded technicians, owners, and employees.
Professional development is a key factor for all successful shops. ATRA offers discounts, other perks, member-exclusive discounts on products and services, and VIP access to conferences and events. ATRA provides a variety of training, workshops, and continuing education programs to help members enhance their skills and knowledge. Regional seminars can be described as a full day of technical emersion from all makes and models of manufacturers.
Typically, in the past, we would have these seminars at hotels. Now we’re moving towards our University Project, which allows us to have our regional seminar at a local school and bring new technicians into our shops. On the other hand, EXPO is four days full of technical, management, and trade show activities. When you attend an EXPO, you have many choices of types of training. Be prepared to be fully involved while you are there.
ATRA also advocates for the interests of its members at the local, national, and international levels. This includes lobbying for legislative changes or advocating for the interests of a particular industry. The Right to Repair Act is a perfect example. ATRA also provides members with access to resources such as industry data, research, and best practices. This helps members stay current on the latest trends and developments in their field.
Being a member of a reputable association can enhance and build credibility within the marketplace and the industry or profession while providing increased visibility through association publications, events, and conferences. ATRA membership is a valuable investment in professional development and provides numerous benefits.
Creating a chapter within ATRA can provide even more benefits for the association as a whole and for the members who participate in the chapter. Here are some key reasons you might consider creating an ATRA chapter.
A chapter provides a local presence for ATRA, which helps increase awareness of the association and its vision. This is particularly valuable for members that want to connect with other members at the local level. Chapters allow members to network, share knowledge, and best practices, and collaborate on projects.
Chapters also provide opportunities for members to engage in professional development activities, such as workshops, training sessions, and certification programs. This helps members stay updated with the latest trends and developments in the field. A chapter creates opportunities for members to take on leadership roles within the association, develop new skills, gain experience, and build their resumes.
Creating a chapter fosters engagement by providing professional development opportunities and building a local presence. It strengthens the association and supports the growth and success of its members. By working together, members of a chapter can achieve more than they could individually, leading to a more significant impact on the industry or community they serve.
So don’t miss out on the many benefits of ATRA membership and Chapter involvement. For more information about ATRA chapters or our industry, contact one of our awesome account representatives who can answer any questions or connect you with an ATRA representative that can! We are here to help! (805) 604-2000.
