Let me be blunt. This isn’t a topic to be taken lightly. Most of you will benefit from this article, but only a few of you will get its full impact. If after...
Up Your Business
Picture yourself in one of those rare interludes When things are going perfectly. You’re cruising down the road of success, wind in your hair, when...
My major in college was Marketing, which, to my chagrin, required an accounting course to graduate. In those days, the homework assignments required pencils...
Perhaps the most famous quote about any single step in history occurred at 10:56 p.m. ET on July 20th, 1969, when American astronaut Neil Armstrong placed his...
Now is the time of year that we start thinking about what we’ll do differently next year. We make New Year’s resolutions, set goals, and make other...
One of the greatest sales trainers of all time said, “You can get everything you want in life if you just help enough other people get what they want.” –...
Just for the fun of it, I’ve been reading a lot of fairy tales and fables lately. It brings back childhood memories, but I also see life lessons and...
“Some people say, ‘Give customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want… I think...
Most likely, you’ve heard of the fairy tale Goldilocks and the Three Bears. It’s about a little girl named Goldilocks, who, while walking in the woods...
This article is the last of a three-part series. We began by rethinking telephone procedures to match your shop’s unique needs. I explained how to convert...
This article is the second of a three-part series. We began by rethinking telephone procedures to match your shop’s unique needs. I explained how you can...
Who would argue over whether we’re living in peculiar times? We’re told to wear masks before entering the bank. Computers ask us to prove we’re not...
There’s a continuous battle going on within each of us. It’s a battle between our emotions and logic. Sometimes it’s a hot battle, and other times...
There’s never a wrong time to think about success planning for your business and your personal life. However, January seems to be when most of us do it. As...
An angry customer posts a negative online review about your shop. Their story is blown out of proportion and falsely asserts that your shop ripped them off...
My newest seminar is Only One Thing Matters in the Marketing War – Winning. It’s a war for TOMA – Top Of Mind Awareness. Think of TOMA as instant...
At last month’s ATRA Powertrain Expo, I presented my newest seminar, Only One Thing Matters in the Marketing War. Remember the movie City Slickers? The trail...
“Hey Dad, when I grow up, I want to be ordinary.” My dad was a WWII Marine Veteran, and I would have never said that to him. If I did, we would have had...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about business and life challenges.
As we approach...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about business and life challenges.
At this...
