Famous poet Maya Angelou observed, “You can’t really know where you are going until you know where you have been.” So, as we begin ATRA’s next chapter...
November - 2022
Dual-clutch transmissions have become more prevalent in a quest to improve car fuel efficiency. The absence of a torque converter and an engine-driven oil pump...
During my presentation on the GM 8L90 transmission at Expo, I asked the group, by a show of hands, who had the special service tools that GM requires for...
Late-model vehicles can present unique problems. With electronics controlling so many functions inside transmissions, we are forced to verify solenoids...
I have been writing books, bulletins, magazine articles, and other forms of technical writing for more than 40 years, and there is one thing I know for sure...
The 6R140 transmission has been around since 2011. Throughout its reign as the heavy-duty transmission of choice for Ford, it was found primarily behind the...
My newest seminar is Only One Thing Matters in the Marketing War – Winning. It’s a war for TOMA – Top Of Mind Awareness. Think of TOMA as instant...
There is no shortage of discouraging financial news today. Rather than jumping on the interest rate and inflation bandwagon, let’s reflect on ourselves. As...
About 2 years ago, I was browsing the internet about women in the auto industry, researching information pertaining to my new role as AWIA’s new...
The transmission industry has seen a lot of changes in the past 50 years, and Al’s Transmissions in Turlock, California, has witnessed those changes...
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