Bird’s iSocial has announced the continuation of a complimentary, 12-month educational webinar series designed to support independent auto repair shop owners navigating increasing operational, financial, and marketing pressure.
The monthly webinars are hosted via Zoom and are available to shop owners nationwide at no cost. Sessions are held on the second Tuesday of each month at 11:00 AM Pacific Time (12:00 PM Mountain, 1:00 PM Central, 2:00 PM Eastern). Each webinar focuses on practical, real-world topics including visibility, trust, customer communication, team alignment, and long-term sustainability.
The series continues the educational spirit long championed by industry leader Maylan Newton, whose belief in open, practical education helped shape generations of independent shop owners. Bird’s iSocial is carrying that commitment forward by keeping training accessible, consistent, and focused on real-world application during a time of significant change across the industry.
“Independent shop owners are under more pressure than ever, ” said Melissa “Birdie” Patterson, founder of Bird’s iSocial. “This series exists to offer clarity and steady guidance without gating education behind paywalls. It’s about giving shop owners tools they can actually use, when they need them.”
Each webinar stands alone, allowing participants to attend individual sessions or the full series as their schedule allows. Topics will evolve throughout the year to reflect changes in technology, customer behavior, and the day-to-day realities of running an independent repair shop.
Registration details and the full webinar schedule are available at:
https://www.birdsisocial.com/Webinars
About Bird’s iSocial
Bird’s iSocial supports independent auto repair shops through education, clarity, and relationship-driven guidance. Founded by industry veteran Melissa “Birdie” Patterson, Bird’s iSocial focuses on helping shops navigate change with integrity, practicality, and respect for how real businesses operate.
