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Endural Opens European Headquarters in the Netherlands Expansion aligns with EU single-use plastics ban and supports global growth and sustainability targets
Costa Mesa, CA, and Almelo, Netherlands – July 1, 2025 – Endural, a leading U.S. manufacturer of reusable HDPE and ESD material handling containers, today announced the opening of its European headquarters and warehouse in Almelo, Netherlands. This strategic expansion supports the company’s global growth and reinforces its commitment to helping organizations transition toward cost-effective, sustainable packaging solutions as the European Union’s single-use plastics ban takes effect.
The new location enables Endural to serve its expanding European customer base across the automotive, aerospace, electronics, and food-service sectors with improved speed, flexibility, and regulatory alignment. By operating locally, the company can significantly reduce lead times while offering tailored support to partners navigating evolving environmental standards.
“Establishing a base in Europe marks a major milestone for Endural,” said Jeff Pyle of Endural. “This move allows us to support our international customers more efficiently and reinforces our mission to build smarter, reusable packaging systems for today’s most complex supply chains.”
The recent EU legislation (Directive 2025/40) mandates a shift away from single-use plastics in favour of reusable and multiple-use packaging systems. In response, Endural offers a compliant and cost-effective alternative through its rugged HDPE containers. Engineered for durability and long-term reuse, these containers integrate seamlessly into closed-loop, circular supply chains-helping organizations reduce waste, lower total packaging costs, and meet their sustainability goals without compromise.
As part of its broader evolution, Endural is also in the process of refreshing its brand identity. The updated branding will reflect the company’s expanded international footprint and long-standing focus on engineering excellence, operational reliability, and environmental responsibility. The full brand rollout is expected later this year.
“Our rebrand is more than a new look,” added Pyle. “It’s a signal of where we’re going: more global, more sustainable, and more aligned with the practical needs of modern industry.”
For more information about Endural’s European operations or product offerings, visit https://endural.com or contact europe@endural.eu.
About Endural
Founded in 1960, Endural designs and manufactures rugged, reusable HDPE and ESD containers for material handling in the automotive, aerospace, electronics, and food-service industries. Headquartered in Costa Mesa, California, with
operations in Almelo, Netherlands, Endural delivers sustainable, high-performance packaging solutions that help global supply chains reduce waste and cost simultaneously.
