Q&A with ATRA Board of Director, Tiffany Scherado, in the new issue of Ratchet + Wrench. Tiffany Scherado, also co-owner of Lifetime Transmissions, is the founder of Amazing Women in Automotive (featured articles in many GEARS issues). Some of the Q&A topics from the article in Ratchet + Wrench:
“Women are such a minority that they might be the one and only ones in the shop, so they feel a lot of pressure to become like men or act like a man. They can’t really embrace who they are and there isn’t really anybody they could talk to about the special challenges and things they face in the industry…”
“Shops are becoming more welcoming for women, so it’s getting easier to prepare them. We just have to show them what their strengths are. We have to show them the value they bring. Their attention to detail is so much better than their male counterparts. They always go above and beyond…”
Read the full article here!
https://issuu.com/10missionsmedia/docs/1123_rw_de/28






