Bowler Performance Transmissions is proud to announce the release of our new Universal Brake Line Clip. The perfect solution for…
Give Santa a little help this year with gifts from Snap-on’s holiday gift guide. The 12-page guide, available through Snap-on…
Restore correct circuit pressures in GM 10L60/80/90 (Gen. 1) and Ford 10R60/80/90 transmissions with Sonnax O-ringed end plug kit #105740-13K.…
Holiday wishes will come true for three families awarded the gift of a car through Vehicles for Change. The keys…
Paul Lee, President of the Wharton Automotive Group, announces the launch of FTI Performance Parts, a performance torque converter and…
PowerPusher’s® Unwavering Commitment to Quality and Enhanced Customer Service At Nu-Star (PowerPusher®), we're thrilled to share some exciting news with…
New Sonnax GM 4L60/E Heavy Duty Input Shafts Overcome input shaft failure by installing the appropriate Sonnax heavy duty input…
Standard Drivetrain, LLC., a prominent and fast-growing player in the emerging driveline performance aftermarket, proudly announces the successful acquisition of…
American Powertrain, the nation’s leading TREMEC® distributor, announces the return of the company’s annual #BaconShift promotion that accompanies a Christmas…
Eliminate 3-4 burnup by installing the appropriate Sonnax Smart-Tech® input housing kit with heavy duty input shaft for GM 4L60,…
057670HP Alto is pleased to announce Alto Red Eagle® PowerPistons™ featuring a proprietary rubber designed to maintain physical and mechanical…
GFX Announces New Products for Ford, Hyundai, Kia, Allison, BMW, VW and Audi Left: GFX announces a new Steel Pack…
Channellock, Inc. Releases New 10" CODE BLUE® WIDEAZZ® Adjustable Wrench Channellock, Inc. expands its line of adjustable wrenches to meet…
Sonnax Transmission Company is excited to announce the addition of 13 solenoids and modules to the Rostra Powertrain Controls product…
It is with great sorrow we advise of the passing of longtime Auto Trans industry veteran Al La Rocca. He…
How to Handle a Credit Card Processing Outage We all know that technology is great - until it fails. With…
We here at ATRA and GEARS are grateful to all our Exhibitors and Sponsors, and this week we want to…
Q&A with ATRA Board of Director, Tiffany Scherado, in the new issue of Ratchet + Wrench. Tiffany Scherado, also co-owner…
PROTORQUE racer Mark Benston Jr. absolutely dominated the 27th Annual Haltech World Cup Finals presented by Wiseco race by not…
Women incarcerated in a Maryland prison are learning auto mechanic skills through the first-ever virtual reality training program, and within…