RO Writer Launches RO Writer Connect, a New Marketing and Customer Engagement Platform for Auto Repair Shops

HUNT VALLEY, MD — RO Writer, a shop management software provider with more than 50 years of history serving the automotive repair industry, has announced the launch of RO Writer Connect, a dedicated marketing and customer engagement platform designed specifically for auto repair shops.

RO Writer Connect gives shop owners tools to automate customer communication, including appointment reminders, declined service follow-ups, and targeted email and text campaigns. The platform also introduces MILES, an AI assistant that provides 24/7 customer interactions including appointment scheduling, service questions, and ongoing communication between visits.

The launch expands RO Writer’s ecosystem beyond shop management software into customer retention and lifecycle communication, areas where many independent shops have historically relied on disconnected tools or manual outreach.

“Independent shops have long managed marketing through disconnected tools or not at all,” said Kris Denos, President of RO Writer. “Connect gives them a purpose-built solution, backed by AI, to stay in front of their customers around the clock.”

RO Writer Connect is now available. For more information, visit rowriter.com/connect.