Executive Changes Announced at AISIN Aftermarket & Service of America

xecutive Changes Announced at AISIN Aftermarket & Service of America

Dwayne Bates promoted to president; René Ocegueda to vice president

PLYMOUTH, Mich. – April 18, 2025 – Global Tier One automotive supplier AISIN Corporation announced today that Dwayne Bates was named president and René Ocegueda was named vice president of AISIN Aftermarket & Service of America, Inc. (AASA). The new AISIN company was established April 1, 2025, with the merger of the aftermarket division of AISIN World Corp. of America (AWA) and AWTEC, an AISIN Group company specializing in transmission remanufacturing.

As an integral part of the AISIN Global Aftermarket Group, AASA covers parts sales and distribution for the Americas. The new business entity will operate as a stand-alone company focused on both aftermarket sales business and growing remanufactured product business, according to Scott Turpin, president and COO, AWA, who made the announcement.

Dwayne Bates

Previously senior vice president of AISIN’s Aftermarket division in North America, Bates will lead AASA in its continued growth and global expansion efforts. He joined AISIN 35 years ago and today oversees aftermarket sales, remanufacturing and warehousing operations at AISIN facilities in California, Michigan, Tennessee, Texas and Panama. He also holds a president and Board of Directors position with AISIN Sales Latin America (ASLA). Bates earned a Bachelor of Science Degree in business administration from Wayne State University in Detroit. He and his wife, Amy, reside in the Nashville, Tennessee, area, have four adult children and are proud grandparents of four grandchildren.

René Ocegueda

As vice president of AASA, Ocegueda will lead AISIN’s Latin America business, and will relocate in May from Los Angeles to Panama, to oversee ASLA operations. Ocegueda was instrumental in the establishment of ASLA in 2019, which launched a new distribution center to help shorten product delivery lead time, improve customer service and help strengthen the automotive aftermarket in Central America, South America and the Caribbean. Ocegueda joined AISIN in 1998 and, most recently, was general manager of its Aftermarket division in North America. Ocegueda earned a bachelor’s degree in business management from the University of Guadalajara in Mexico. He and his wife, Maria Guadalupe, have three adult children.

About AISIN Aftermarket & Service of America

Based in Plymouth, Mich., AASA employs nearly 350 team members in locations in North and Central America. The company provides OE-quality premium parts and components to the automotive aftermarket, utilizing engineering expertise, technological competencies and resources as one of the largest Tier One suppliers in the world. AASA offers an extensive line of automotive products in categories such as: cooling, engine, drivetrain, body, electronics, chemicals and fluids, and is a distributor of ADVICS brake and brake-related products. AISIN brings OE quality to consumer driveways through a vast global distribution network as well as

warehousing operations at AISIN facilities in California, Michigan, Tennessee, Texas and Panama, home of AISIN Sales Latin America. Please visit aisinaftermarket.com or connect with us at NA_Sales@AISINworld.com.