FRAM® Announces the Launch of a New Premium Oil Filter at Walmart, FRAM Synthetic Endurance™

FRAM®, the industry leader in engine oil filtration products, is pleased to announce the launch of a new and innovative premium oil filter exclusively at Walmart, FRAM Synthetic Endurance™.

FRAM Synthetic Endurance™ is a premium, high-flow synthetic oil filter that provides maximum protection and performance for up to 25,000 miles when paired with the appropriate synthetic motor oil. Engineered with a heavier steel construction, FRAM Synthetic Endurance™ provides enhanced durability to meet the demands of today’s higher-pressure engines.

“Our most durable premium oil filter in the market, FRAM Synthetic Endurance™, is designed to meet the growing performance needs of newer/late model vehicles. FRAM Synthetic Endurance™ is equipped with a durable, heavy duty construction, a fully synthetic media that provides 99% filtration, and 360° textured grip for easy installation and removal,” said Jeff Dent, Director of Product Management for FRAM.

FRAM Synthetic Endurance™ was uniquely designed with innovative technology to provide vehicles with extended protection and performance that exceed beyond standard oil filter function. FRAM Synthetic Endurance™ filters feature:

• High-Flow Synthetic Oil Filterprovides proven protection for up to 25,000 miles.
• 360°Textured Grip provides non-slip surface for easier installation and removal.
• Perfect Seal^® No-Stick Gasket provides extended durability that is designed for longer synthetic oil change intervals.
• Heavy Duty Base Plateengineered to withstand higher pressure engines.
• FRAM Synthetic Endurance™ premium oil filters are an exclusive product offering to Walmart and are only available at Walmart retail locations in the United States.

For more on FRAM® filtration products, visit fram.com.

About First Brands Group™:
First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.