Other Articles - September - 2016

Bring Your Whole Shop to Expo!

You’ve seen the ads… you’ve read the articles… and you’ve decided to come to Expo. That’s terrific; we’ll look forward to seeing you there!

But maybe you should think bigger: Maybe you should consider bringing some of your employees… or even your entire shop.

Sound a bit extravagant? Okay, but, truth be told, you’d probably see a dramatic improvement in your shop operations — and your bottom line — after a shopwide event in Vegas… one that’ll more than pay back your out-of-pocket expense. In fact, taking your shop to Expo might produce the highest return on investment (ROI)you could ever imagine.

Let’s take a look at why bringing your entire shop could be a wise decision for you and your shop.

Amazing Education

Expo is about a lot of things, but at its core, it’s about education. And this year’s Expo is bursting at the seams with educational opportunities.

Of course there are the management seminars, with some of the most influential industry leaders offering advice on how to work with the Millennials who are just entering the workforce.

And there are the regular technical seminars, providing a glimpse at the latest and greatest technological advances facing your shop.

But this year, we’ve taken tech a step further — or back, depending on your point of view — with the Transmissions 101 program. Here’s where you can bring your new techs to learn R&R techniques, diagnostic strategies, and the principles of transmission operation. Want help to “grow your own” for the future? ATRA’s got you covered!

You can even help influence the future of transmission education by attending the Education to Industry Summit, where you can offer your insights to the automotive instructors who are helping develop the educational path for tomorrow’s technicians.

Outstanding Experience

It’s Expo. It’s Las Vegas. It’s the open of Industry Week. Honestly, it’s about as close to winning the lottery as you’re likely to get. And you have the opportunity to share it with your entire staff. Does it get any better than that?

First, Expo is enough right there: Leaders in the industry all vying for your attention and providing you with world-class information and training.

But this is Vegas. First rate shows with A-level stars all up and down the world-famous Strip. Even if you’ve never been to Vegas, you probably know it like the back of your hand, having seen it as the backdrop from a wide range of movies and TV shows. And you’ll be right in the heart of it, at the Paris Hotel and Casino.

Want more? Stick around for Industry Week. Visit SEMA, AAPEX, and all the other shows that you’ve only read about in automotive magazines.

And if you do hang around, you’ll be in Vegas for Halloween. If ever there were a town that was made for Halloween, it’s Vegas. Just wander down the Strip to see a multitude of people in some of the most memorable costumes you’ve ever seen.

No doubt about it: It’d be the experience of a lifetime, and one that you and your team will remember for the rest of their lives.

Powerful Message

Think of the statement you’re making by bringing your technicians to Expo. It’s a clear message that says, “You’re an important part of this team. You’re part of our future, and we want you to grow with us.”

That message is one that’s sure to elicit a valuable return in the form of better teamwork and a more productive shop. And, thanks to the educational benefits from the seminar programs, you can expect a more efficient shop with a lower rate of comebacks.

It should come as no surprise that a more productive, efficient shop with a lower comeback rate will translate into higher receipts and a better bottom line.

In fact, study after study has proved that good training and a strong sense of purpose will translate into a more profitable business. Which means bringing your shop to Expo could provide one of the highest returns on investment (ROI) of anything else you could do for your shop.

Low Cost

Look, we know there are a lot of costs associated with bringing your shop to Expo. But in the end, it may not cost as much as you think.

For one thing, ATRA wants to help. That’s why, when you pay for four attendees, you get the fifth admission into Expo absolutely free. That’s a 20% savings on your attendance fees right there.

And of course, Vegas doesn’t have to be pricy. Sure, there are some very high-end restaurants, but there are also some low-cost alternatives right nearby. In fact, there’s a whole shopping complex right next door at Planet Hollywood, including convenience stores and low cost dining.

Plus, since this is a business trip, you’ll be able to write off all the expenses on your taxes: That alone could cut as much as 50% off your total expenses.

Editor’s Note: I am not an accountant: I don’t even play one on TV.Anyone who takes financial advice from me without consulting their own accountant deserves what they get!

So there you have it: An amazing education, an outstanding group experience, a powerful message to your staff, and all at a price that can’t be beat. The only question left is, what are you waiting for? Sign up your whole team today, and we’ll see you in Las Vegas!