When you think of running a successful business, the image of a tube of toothpaste probably doesn’t come to mind. However, running your business is like a...
From the Executive Director
I’ve spent 36 years of my life so far working in the automotive industry and 24 of those years with ATRA. I am darn proud of this company and what it has to...
As the ATRA Executive Director, my primary goal is to serve our members by assembling and unifying a dedicated team by nurturing a cooperative environment, and...
The ATRA Powertrain EXPO offers a unique opportunity for everyone in the automotive industry to come together, exchange ideas, and learn about the latest...
A Historical Perspective
In the heart of the 20th century, a pioneering movement in the automotive industry was born. The Automatic Transmission Rebuilders...
Southern Texas is the new home of ATRA. While ATRA is thriving in its new home, the ATRA Southwest Chapter has been long established in this great state. The...
The Continental Divide is an imaginary line that runs through the North American continent and separates the watersheds that drain into the Pacific Ocean from...
ATRA is Breaking Ground on the new ATRA International Business Office, Research and Training Facility in China Grove, TX! Recently the ATRA Board of Directors...
Professional association membership offers numerous benefits, depending on the type of association and its goals. ATRA’s goals are simple – to make you...
ATRA’s Midwest Chapter has a long and rich history of being one of the most active ATRA chapters and providing members technical training, support, and...
We’re all familiar with warranties. We get them when we buy something, and we give them with every job. There are two things most of us will agree with about...
Happy New Year! Welcome to 2023. Some consider the New Year an opportunity to change bad habits or make new resolutions. For others, it’s both!
I use this...
It’s 1954, and vehicles like the Buick Roadmaster, Chevy Belair, Ford F-100 Panel Truck, and Dodge C Series were among the makes and models frequenting the...
Famous poet Maya Angelou observed, “You can’t really know where you are going until you know where you have been.” So, as we begin ATRA’s next chapter...
They say family makes you stronger, and I believe that’s true. I was an only child with a single mom; it was hard sometimes. There were countless days I...
