ATRA and GEARS Welcome Luke Epstein as International Sales Director

China Grove, TX 9/12/2023 — ATRA and GEARS magazine are pleased to announce the appointment of Luke Epstein as the new International Sales Director. With an extensive background in sales and marketing spanning over three decades, Luke brings a wealth of industry experience to the ATRA and GEARS magazine teams.

Luke’s career has been marked by successful tenures at renowned companies such as RPO- Rebuilt Parts Operation, Slauson Transmission parts of Southern California, and most recently, Stellar Automotive Group/Lubegard. His comprehensive understanding of the automotive industry, coupled with his dynamic sales expertise, positions Luke as a valuable asset to both suppliers and customers alike.

Rodger Bland, Managing Editor of GEARS magazine, expressed his enthusiasm, stating, “We are extremely excited to have Luke join our ATRA GEARS magazine family. His years of industry experience and strong sales skills will serve our suppliers and customers well.” Lance Wiggins, ATRA Executive Director added, “We are very happy to have Luke on board. He demonstrates the ATRA culture of high-energy teamwork. I look forward to the continued growth Luke will bring to ATRA in his new position.

In his role as International Sales Director, Luke will be instrumental in expanding ATRA and GEARS magazine’s global presence, fostering relationships with partners around the world, and ensuring that the publication and Association continue to be at the forefront of industry insights and expertise.

For further inquiries, please contact Luke Epstein at luke@atra.com or by phone at (805) 604-2032.

 

About ATRA and GEARS magazine.  GEARS Magazine was formed in 1992 as the voice of ATRA for the transmission aftermarket industry. It started as a tabloid sized publication with its main purpose to promote ATRA’s annual tradeshow and was produced three times per year. Since the early years, GEARS has become an internationally acclaimed AWARD WINNING publication and is a constant source of reference material pertaining to our industry. Now published ten times a year, GEARS is the place to go for answers to technical and business questions. There are always several in-depth articles in each issue written by leading authorities on technical subjects. In addition, you’ll find tips on sales techniques, legal pitfalls, insurance hazards, financial management, shop safety, environmental regulations, employee relations and other business topics.

Founded in 1954, the Automatic Transmission Rebuilders Association (ATRA) is an international trade association for the professional automatic transmission repair industry. ATRA has over 2,000 members worldwide. Our membership consists of more than 2000 repair specialists, students, schools, and suppliers, all supporting the training, research and improvements for transmission repair. Every ATRA Rebuilder Member must adhere to ATRA’s Code of Ethics…ATRA’s standards for providing honest, professional service. So, when you take your car to an ATRA Rebuilder Member, you’re assured of polite, professional service, at an honest price.

For more information contact Lance Wiggins, ATRA Executive Director, lwiggins@atra.com (805) 604-2000