ATRA’s Powertrain Expo Speaker Spotlight: Carl Borsani and John Parmenter

Don’t miss the ATRA Powertrain Expo, the premier event for transmission repair professionals, taking place in Nashville, TN from October 25th to the 29th. Featured technical and management seminar speakers:

John Parmenter: Tips and Tricks from the Builder’s Bench

As vehicle systems become more complex, so do problems that come into our shops. We have one of the best in the industry bringing us current problems and fixes. John will walk through real-life cases that he has encountered and will help you navigate from identifying the source of the problem to the solution. He will also cover parts updates and other need-to-know building tips on several transmissions. Be prepared for an immersive, interactive class!

Carl Borsani, Graphichome: 10 Website Turnoffs that Drive Customers Away

If you’re making just one of these critical mistakes, this session will repay your Expo expenses.

Over the years, websites have significantly evolved. Consumer shopping habits have been the major driving factor in this evolution. In the early years of the internet, having a website was more of a novelty. Today, not only is a website mandatory, but offering the right customer experience on your website, and optimizing the content for the best search engine visibility, is imperative to attracting customers, capturing leads, and increasing sales.

Topics covered in this discussion include:

• How a cluttered website negatively affects a customer
• Messy navigation leads to immediate frustration
• Eye strain leads to customers feeling uncomfortable without understanding why
• Lack of, or hard to find calls to action
• Forcing the viewer to work too hard to find you, contact you, and learn about your shop and services
• Forgetting about the mobile experience
• The downside of using poor- or low-quality images and how to select the right images
• Poor color selection can drive away your customer before they read the first thing.

 

Pre-REGISTER For EXPO

Check out the Schedule at a Glance!

More About Expo!