Winter has past and all eyes are looking toward the changing seasons, the days getting longer, and summertime adventures.
Your customers depend on you to take...
June - 2016
In this issue of GEARS, we’re going to delve into the Ford 6R80 transmission and discuss some of the more recent and major changes that have taken...
In this article, we’ll continue to build on the fuel trim basics we covered in the May 2016 issue. We’ll also be referring to the information we discussed...
First thing Monday morning the call comes in on a Ford F350 Lariat, 6.7 liter dually with all the bells and whistles. It blew the converter while plowing snow;...
Up Your Business is an exclusive GEARS Magazine feature in which I share stories, insights, and reflections about real business and life challenges.
At this...
Remember when you’d just started on your career path? Do you recall the excitement… the fears and doubts… the dreams?
Every person who’s successful...
How to sell a pastrami sandwich seems like a simple question, but the real answer is more complex than it appears on the surface. What can selling a sandwich...
As anyone who knows me can tell you, I love my job. I enjoy working with people from all around the world and I’m proud of what we do here at ATRA. But every...
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed elsewhere in the magazine and are charged...
When you see the familiar black and gold TransTec® bag, you know you can trust that you’ll find the highest quality components available inside. What you...
Word of mouth has always been important for growing any business, especially in the automotive industry. But as technology has evolved, the internet and social...
Whenever you get businesspeople together to discuss management strategies, someone’s sure to drag out this old chestnut: The beatings will continue until...
Programming by the aftermarket using the J2534 standard is something that’s been with us for a while now. We’ve gone through numerous system updates and...
In the April, 2016 issue of GEARS, we looked at Subaru Gen 2 and tore down the back half of the transmission, and removed valve body and the lower pan. In this...
